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PROJECTS, TRENDS AND STRATEGIES

Following the successful contract signing last year, ADVENTICA, the international operator of indoor family entertainment destinations, is set to open its first German location at Rhein-Ruhr Zentrum (RRZ). Spanning 3,600 m², the new facility will enter a multi-week soft-launch phase ahead of its grand opening on October 17, 2025.

ACROSS Magazine speaks with Giacomo Biraghi, co-founder of Stratosferica and one of the driving forces behind the Utopian Hours festival, a one-of-a-kind international gathering in Turin that reframes how cities are celebrated, studied, and shaped. In this interview, Biraghi discusses the ethos behind the event, its approach to urbanism, the evolving role of retail real estate, and how Turin is benefitting directly from this growing global platform.

LATEST TRENDS IN ASSET AND CENTER MANAGEMENT

The huma shopping center in Sankt Augustin is a unique development in the German retail sector: An established center has been successfully combined with a fully-fledged outlet area for the first time. ACROSS spoke with Dr. Maximilian Gutsche, Managing Director of the Jost Hurler Group, and Lars Jähnichen, Managing Director of the IPH Group, about the background, implementation, and market success of this model, as well as how it could be replicated elsewhere.

Deka Immobilien has appointed HBB Centermanagement GmbH & Co. KG to handle center management, including commercial and technical property management as well as leasing management, for two of its shopping centers: the Nedderfeld Center in Hamburg and the Alleen Center in Trier. The handover will take place on January 1, 2026.

IPH Group is continuing to expand its growth trajectory in the field of center management. Key to this are two new mandates as well as the long-term extension of three existing ones. As a result, the number of shopping centers managed by IPH will increase to 22 by the beginning of 2026.

DEVELOPMENTS AND TRENDS IN THE OUTLET INDUSTRY

With the acquisition of significant portfolios in Italy and Germany, the development of Malmö Designer Village, and numerous expansions, ROS Retail Outlet Shopping is among the most dynamic players in the European outlet market. Together with partner FREY, the company is now pursuing ambitious growth goals. ROS co-founder Thomas Reichenauer talks about the latest steps, synergies in ESG and digitalization, and the challenges of a changing industry.

FREY Group has transformed the retail landscape with its open-air Shopping Promenades, and now it is venturing boldly into the outlet sector. In this exclusive interview, Chairman & CEO Antoine Frey explains why the acquisition of ROS was pivotal, how cultural placemaking and B Corp sustainability guide the company’s vision, and why projects like Malmö Designer Village and Designer Outlet Berlin are setting new standards across Europe.

In the evolving outlet retail landscape, tenant performance is more than a priority. It’s the engine of profitability. In this expert commentary, Rioja Estates’ Managing Director Giles Membrey lifts the curtain on why thriving tenants lead to thriving assets. From data-driven collaboration to precision in unit sizing, location, and customer experience, Membrey reveals how strategic landlord-brand partnerships are redefining retail success – one store at a time.

Outlet Village Sofia: Bulgaria’s First Open-Air Outlet Concept Breaks Ground: Strategically positioned at the gateway to Sofia, right at the junction of one of Bulgaria’s two main highways, Outlet Village Sofia is set to redefine shopping in the region. Benefiting from the constant traffic of international travelers passing the capital and domestic tourists on the move, the project promises a steady stream of diverse shoppers. An interview with Ivan Nachkov, COO of Trinity Capital, and Simona Parvanova, Director of Leasing & Marketing, on the latest plans and developments at Trinity Capital.

STRATEGIES OF RETAILERS

The huma shopping center in Sankt Augustin is a unique development in the German retail sector: An established center has been successfully combined with a fully-fledged outlet area for the first time. ACROSS spoke with Dr. Maximilian Gutsche, Managing Director of the Jost Hurler Group, and Lars Jähnichen, Managing Director of the IPH Group, about the background, implementation, and market success of this model, as well as how it could be replicated elsewhere.

Square meters no longer define success in retail real estate, experience does. As consumer expectations shift from “places to shop” to “destinations worth visiting,” landlords must evolve into curators of ecosystems that blend retail, dining, leisure, sustainability, and digital innovation. From Lisbon’s UBBO shopping resort to Glasgow’s Silverburn community hub, Eurofund Group shows how future-proof assets are built: not by leasing space, but by creating experiences that make brands thrive, communities engage, and investments soar.

LATEST TRENDS

Silverburn, the leading prime retail and leisure asset located in Glasgow, owned by Henderson Park and managed by Eurofund Group, has further expanded its growing F&B offer with the recent signing of Wingstop UK.

As the retail landscape continues to evolve, convenience is emerging as the key driver of success. Shoppers are increasingly drawn to brands that make buying products a quick and effortless experience, whether online or in-store. GlobalData’s latest research highlights which retailers are likely to gain the most in 2025

RETAIL TECHNOLOGY

Retail and tourism are merging, as malls transform into destinations where visitors seek experiences, not just products. From Dubai Mall to Mall of America, the world’s shopping centers are reinventing themselves with entertainment, digital services, and personalized journeys. With innovations like SmartGifty, even regional players such as BTC City Ljubljana are proving how digital gift cards, loyalty programs, and smart platforms can turn retail hubs into tourist magnets. The future of shopping is experiential, digital, and sustainable. And it’s already here.

PLANS OF INVESTORS AND OWNERS

Outlet Village Sofia: Bulgaria’s First Open-Air Outlet Concept Breaks Ground: Strategically positioned at the gateway to Sofia, right at the junction of one of Bulgaria’s two main highways, Outlet Village Sofia is set to redefine shopping in the region. Benefiting from the constant traffic of international travelers passing the capital and domestic tourists on the move, the project promises a steady stream of diverse shoppers. An interview with Ivan Nachkov, COO of Trinity Capital, and Simona Parvanova, Director of Leasing & Marketing, on the latest plans and developments at Trinity Capital.

Redevco, one of Europe’s largest privately-owned real estate management firms, today announces the launch of its closed-end Redevco European Retail Parks Fund. This new investment vehicle focuses on acquiring and managing high-quality, convenience-led retail parks across Europe and the UK. The strategy is backed by commitments from CBRE Investment Management’s (“CBRE IM”) Indirect Real Estate Strategies, acting on behalf of global institutional investors, as well as co-investment by Redevco.

From yellow bins in Baden-Württemberg to Kaufland’s construction sites: the Schwarz Group is proving how waste can become a valuable resource. By applying cradle-to-cradle principles, the retailer is turning recyclables into building materials and redefining what sustainability in construction means.

The lease agreements concluded for retail parks increasingly feature solutions that differ from the classic Triple Net Lease agreements, particularly as regards the settlement of operating costs and the division of responsibilities between the parties. The latest trends in this area are reshaping the relationship between the parties, balancing the interests of investors and tenants while responding to increasing market expectations. In this article, we share our observations from the CMS team’s practice and point out the implications of these changes for the retail sector participants.