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PROJECTS, TRENDS AND STRATEGIES

In the western part of Belgrade, Serbia, BIG CEE is developing a unique multiuse concept. The project, totaling 105,300 sq m, comprises a residential area that includes nearly 1000 apartments, an office building, and a retail area. With this project, BIG CEE works towards a positive development boost for the entire area.

LATEST TRENDS IN ASSET AND CENTER MANAGEMENT

In many ways 2024 has been a challenging environment for the sector. German consumers have been caught between slow wage growth and wider political uncertainty, both domestically and abroad. A weakened overall market in Germany also effects Potsdamer Platz. However, when consumer demand tightens you can still be successful if you have the right tenant mix.

Exciting new leasing partners and new openings further cement Eurovea’s position as the most innovative and highest-quality shopping center in Bratislava. In an interview with ACROSS, Leasing Manager Katarina Paule talks about what it takes to prevail in a competitive market like Bratislava, why Eurovea offers the ideal market entry, why F&B and leisure, in particular, are influenced by the entire Eurovea City, and why it’s ultimately all about the community.

DEVELOPMENTS AND TRENDS IN THE OUTLET INDUSTRY

The European outlet market is saturated; there are only a few white spaces. Rioja Estates is one of the most experienced European pre-developers and, as such, the first authority to decide whether a location can work. Together with ACROSS publisher Reinhard Winiwarter, Giles Membrey examines the outlet market in 2024 and explains why all players should urgently address technology, which markets in Europe still have potential, and how his company’s focus areas are changing.

The outlet channel continues its success story, demonstrating high performance, attracting a steady influx of top brand names, and delivering outstanding value to both shoppers and tenants. NEINVER’s Leasing & Retail Director, Joan Rouras, highlights the company’s strategic approach to driving growth across its locations, ensuring that each center thrives in an increasingly competitive market.

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STRATEGIES OF RETAILERS

In many ways 2024 has been a challenging environment for the sector. German consumers have been caught between slow wage growth and wider political uncertainty, both domestically and abroad. A weakened overall market in Germany also effects Potsdamer Platz. However, when consumer demand tightens you can still be successful if you have the right tenant mix.

LATEST TRENDS

Ingka Centres Futures is looking for partners to shape the future of retail. By collaborating with businesses of all sizes, the platform is transforming traditional shopping spaces into vibrant community hubs where people can connect, explore, and experience retail in a whole new way.

Over the past decade, the retail landscape has undergone a seismic transformation redefining the very essence of the sector. Customers’ expectations of convenience, personalization, experience, community, and sustainability have changed dramatically. The purpose of physical stores is being redefined, with goods and products taking a backseat to experiences. Today, successful retail destinations are those that cultivate connection, joy, and community.

Will Odwarka, Founder and CEO of Heartatwork Hospitality Consulting, and Jonathan Doughty, Managing Director of Viklari Consulting Ltd and Partner at Juniper Strategy, are food & beverage experts. They have helped to shape some of the most exciting F&B projects in Europe and beyond – but they are also travelers. For the latest print issue of ACROSS, the industry experts have compiled their Top 10 restaurants and hospitality businesses worldwide. Their selection illustrates one thing above everything else: To be among the leading F&B concepts, it is not necessary to create a specific menu or to offer a particular cuisine or format, nor does it matter whether you are a new or an old player in the market or whether you offer fast food or gourmet dishes – the most decisive factors are maximum customer focus and authenticity.

RETAIL TECHNOLOGY

In today’s challenging market, how can stakeholders truly maximize value? As consumer behaviors evolve and sustainability becomes a priority, innovative monetization strategies are essential, especially in redevelopment projects. The commercial real estate sector has historically adapted to economic changes, transforming into an ecosystem in which experience, technology, and community engagement are crucial.

Expo Real, Europe’s largest property and investment trade fair, concluded with a strong focus on digital transformation in the real estate sector. Among the key exhibitors, HyperIn stood out for its contributions to discussions on the evolving landscape of commercial real estate technology. The event served as an important platform for HyperIn to showcase their all-in-one platform, engaging industry leaders and sharing insights on how technology is shaping the future of property management.

Shopping centers—including multi-use, regional, luxury centers, and outlet malls—should always be looking for ways to increase traffic and maintain loyalty among existing shoppers, as well as attract new visitors. This article by Placewise CEO Susan Hagerty Bonsak delves into how experiential marketing can help centers evolve into vibrant community hubs. Let’s explore a hypothetical event, Sensory Spring Fest, which uses experiential marketing to create engaging activities, drive sales, and build strong community ties.

PLANS OF INVESTORS AND OWNERS

Well deserved honor: Rüdiger Dany, CEO of NEPI Rockcastle, received the lifetime achievement award at the prestigious 19th SEE Property Awards. This prize recognizes and celebrates Rüdiger Dany’s incredible 30-year career and his invaluable contribution to the real estate industry. In 2024, he continued to write his personal success story and that of NEPI Rockcastle. Probably no other company performed as well as NEPI in 2024. Reason enough to talk to Rüdiger Dany about the highlights of his company as well as current developments and challenges.