August 14, 2004

Marketing is under pressure: While customer behavior is constantly changing, new channels are continually being added, and budgets tend to shrink, marketing managers need to be more innovative than ever. Diamonds are created under pressure, but pressure also causes errors. Across brought together two European marketing experts, Sebastian Guth (Managing Director of 21Media) and Charlotte Andersen (Marketing Director at Rødovre Centrum), to discuss the role of marketing, error culture, shrinking budgets, and working with landlords.