June 9, 2015

The “European Top 50 Retail Development & Operator” ranking is out

ECE won it, coming in just ahead of Westfield. Despite a neck-and-neck race, the two top-ranking competitors in the brand value study carried out by the Eureb Institute differ significantly from each other.

IGD Deal in Tuscany

Immobiliare Grande Distribuzione SIIQ S.p.A. (IGD) has signed a preliminary agreement to purchase from Unicoop Tirreno the mall that will be inside the shopping center currently under construction in Grossetto.

Increase sales with Limbic Lighting

In a field study with Gerry Weber, Zumtobel was able to confirm the influence of lighting in shops. The optimized lighting concept led to a 10% increase in sales. This practice test, in which the lighting preferences of seven different customer groups were analyzed using a neuropsychological target group model, was a continuation of an earlier laboratory experiment.

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