January 13, 2016

“Marketing plays a key role”

In March 2010 Eurovea opened in the Slovak capital. Olga Hammer, PR & Marketing Manager of the mixed-use-property, explains how they built awareness for their brand.

Inside Bratislava

Stable returns and consistently good economic forecasts currently make the Slovakian capital particularly attractive. Developers remain reticent when it comes to creating new space, however.

Do you understand the young shoppers?

Shopping behavior as a success factor of the bricks-and-mortar retail trade.

Switching on in Frankfurt

MyZeil’s “enchanted forest” sets new standards in Christmas shopping productions. MK Illumination is responsible for the concept and implementation.

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