September 27, 2017

Big data and new metrics in shopping centers

Visitor traffic and sales are now insufficient for understanding a shopping center’s evolution. New metrics now prevail: tools that allow us to know more about our visitors and their behavior, such as how they interact with our brands and with other competing centers. Such insights are key in an environment of global economic digitalization.

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September 27, 2017

Big data and new metrics in shopping centers

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