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ACROSS

July 9, 2019

Always at your service!

Shopping centers gain their competitive edge with innovative support options that bind customers to them and motivates these customers to return.

How to transform retail properties into brands

Around three years ago, Immofinanz, which operates throughout Europe, decided to market its retail properties under the names Stop Shop and VIVO! Today, 80 Stop Shops provide daily consumer goods for Eastern and Southeastern European consumers.

It’s All About Connection

Marketing a location in 2019 is no longer about being the biggest retail space in a region, having a diverse mix of sought-after tenants, and handing out a few flyers. In order to stand out from the crowd, cope with rapid societal changes and expectations, and drive footfall, retail properties need to offer more than experiences: they need to create opportunities for people to connect. MK Illumination discusses how to forge connections and create a powerful location marketing strategy using light, design, and innovative thinking.

ECE Real Estate Partners launches first open-ended European shopping centre fund

Retail real estate specialist ECE Real Estate Partners has set up an open-ended pan-European shopping centre fund. The new “ECE Progressive Income Growth Fund” (EPIG Fund) has secured equity commitments of more than EUR 700 million from a leading global institutional investor base and has acquired a seed portfolio consisting of dominant shopping centres in Germany, Austria, Denmark, Poland and Italy with a market value in excess of EUR 1.6 billion. For the upcoming years, further acquisitions of dominant European shopping centres are planned.

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Retailtainment: How To Increase Experience Per Square Meter
Retailers who can always find answers to consumer needs will survive. We have dedicated this “Special” to these locations: retail concepts and locations that stage themselves for the customer, appeal to all their senses, create a holistic experience, and whose success can no longer be measured in mere sales figures.
Go to Special