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ACROSS

September 5, 2023

Sq m retail space per 1,000 inhabitants in Europe. /// credit: Regio Data Research GmbH

Factory Outlet Center: Completely Immune To Online Shopping

According to Regio Data’s most recent report, while brick-and-mortar retailing throughout Europe has been in decline for years, factory outlet centers are developing magnificently. In total, the sales area of the 180 outlet centers is already around 4.6 million sq m, compared with 3.3 million sq m a decade ago. This results in an increased rate of almost 40% – and another 18 projects are in the planning stage.

The yip.at business promotion honors the best implemented business ideas in the region. Submission is possible as of now. /// credit: SES/Chris Perkles

Promotion Space In The Shopping Center With An Innovative Business Idea

For companies, being visible is one of the most important prerequisites for success. Making this possible was the reason for SES Spar European Shopping Center, as the operator of numerous shopping malls in Austria, to launch the advertising-free online platform “yip.at” in 2020. The aim was and is to make the retail, gastronomy, service and craft businesses from the neighborhood visible to customers throughout Austria.

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Retailtainment: How To Increase Experience Per Square Meter
Retailers who can always find answers to consumer needs will survive. We have dedicated this “Special” to these locations: retail concepts and locations that stage themselves for the customer, appeal to all their senses, create a holistic experience, and whose success can no longer be measured in mere sales figures.
Go to Special