Advertisement

February 22, 2024

Why has our industry been so willing to settle for boring? Asks Cindy Andersen, Managing Director at Ingka Centres. The endless rows of identical stores, the predictability of a food court’s menu, the steady drone of escalators… These conventions have been the traditional hallmarks of shopping center decline for decades. To stay relevant, we must evolve as an industry.

“Placemaking is the art of shaping a special destination and making an emotional connection with the visitor during his on-site experience,” states Steffen Hofmann, Managing Partner at ambas Real Estate GmbH, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.