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ACROSS

February 22, 2024

Ingka Centres moved away from rigid models of monthly foot traffic and started to create spaces that invite daily or even hourly visits. One example for this is the co-working initiative Hej!Workshop that caters to the flexible work styles of the modern era. /// credit: Ingka Centres

Playtime: Why Boring Conventions In Retail Must Be Challenged

Why has our industry been so willing to settle for boring? Asks Cindy Andersen, Managing Director at Ingka Centres. The endless rows of identical stores, the predictability of a food court’s menu, the steady drone of escalators… These conventions have been the traditional hallmarks of shopping center decline for decades. To stay relevant, we must evolve as an industry.

ACROSS Outlook 2024 (left), Steffen Hofmann (right) /// credit: ACROSS, ambas Real Estate

OUTLOOK 2024: „Lay The Foundation For Future Outperformance”

“Placemaking is the art of shaping a special destination and making an emotional connection with the visitor during his on-site experience,” states Steffen Hofmann, Managing Partner at ambas Real Estate GmbH, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

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Retailtainment: How To Increase Experience Per Square Meter
Retailers who can always find answers to consumer needs will survive. We have dedicated this “Special” to these locations: retail concepts and locations that stage themselves for the customer, appeal to all their senses, create a holistic experience, and whose success can no longer be measured in mere sales figures.
Go to Special