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May 27, 2024

Our industry is strong and can achieve a lot. To emphasize this optimistic spirit, we want to showcase what our industry offers. Recommended by Angelus Bernreuther, Head of IR at Kaufland Stiftung & Co. KG, and Member of the ACROSS Advisory Board, NIVY Center (Bratislava), Merlata Bloom (Milano), and Norblin Factory (Warsaw) are one of the many outstanding placemaking projects that drive the industry forward.

Primark is opening its first store in the Hungarian capital, Budapest, thus securing its 17th market, and marking a significant milestone in the retailer’s ambitious expansion plans across the CEE region. The first Primark store will be located in one of the city’s largest shopping centers, Arena Mall, and is to open on May 28, 2024.

Unlike English retailers who focus on margin percentages, many German retailers prioritize profit per unit (Deckungsbeitrag), focusing on actual money earned rather than relative percentages. John Brenninkmeijer argues that to optimize assortment decision-making for a store, managers should consider the Dollar Contribution “Deckungsbeitrag” of products and the possible Opportunity Cost incurred when choosing one option over another.