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ACROSS

September 26, 2024

credit: ADVENTICA

Rhein-Ruhr Zentrum Brings New Entertainment Concept ADVENTICA To Mülheim

The Rhein-Ruhr Zentrum (RRZ) in Mülheim has gained a new anchor tenant: leisure provider ADVENTICA. The owners of the center, Eurofund Group and Signal Capital Partners, have now signed a long-term lease for 3,300 sq m of space. The opening of ADVENTICA’s first German location is planned for the second quarter of 2025, while renovation work will begin in early October.

TUTTOFOOD INTERNATIONAL FOOD EXHIBITION, MILANO, ITALY /// MAY 5-8, 2025

TUTTOFOOD is the B2B exhibition for the entire agri-food ecosystem. Global and innovative, it is the reference point in the world for producers and distributors of quality products from the entire food and beverage supply chain, who meet during the exhibition buyers such as: distributors, importers, gdo, proximity stores, gourmet stores, food service, Out of Home professionals, chefs.

credit: ACROSS, Cariqa

Cariqa — You Are In Charge

Through its platform, the Berlin-based company Cariqa connects charge point operators (CPO) and customers directly instead of the usual payment concept via e-mobility providers.

credit: Breuninger

“WE DON’T THINK IN TERMS OF INDIVIDUAL CHANNELS – WE THINK AS A BRAND.”

Breuninger has been pursuing a consistent omnichannel approach since 2008. Ideally, customers should feel no difference between the channels. At the same time, the openings in Munich and Hamburg are a clear statement in favor of brick-and-mortar retail. ACROSS spoke with Alexander Entov, Managing Director of Breuninger’s Department Store in Munich, about what positive experiences “made by Breuninger” look like, why there should be no separation between the offline and online worlds, and why customer feedback is ultimately the most important factor.

credit: BBE Retail Consultancy, WOW Concept

CUSTOMER HAPPINESS NEEDS TO BE REFLECTED IN TURNOVER FIGURES

True retail experience represents a major opportunity to inspire and retain customers when they visit a store – perhaps the only opportunity, says Dr. Johannes Berentzen, Managing Director of retail consultancy BBE. Yet, how can experience and, by extension, success be measured? In an interview with ACROSS, the strategy consultant talks, among other things, about how and why we need to rethink space in brick-and-mortar retail, which key figures we should question, and what role technology plays in the process. The underlying challenge: The successful implementation of good ideas requires creativity, entrepreneurial courage, and the necessary funds.

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