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ACROSS

October 17, 2024

Sebastian Guth is the Managing Director of 21Media. /// credit: 21Media

MARKETING CAN REDEFINE THE ROLE OF SHOPPING CENTERS IN A CHANGING RETAIL LANDSCAPE

The challenge is to transform the shopping center from a place of consumption to a world of experience that seamlessly combines leisure, entertainment, and shopping. In his guest article, Sebastian Guth, Managing Director of 21Media, explains the role of B2B and B2C marketing in the transition of brick-and-mortar retail and shopping centers.

With this store, P&C* Düsseldorf wants to create awareness for more sustainable fashion and positively influence the industry. /// credit: P&C* Düsseldorf

P&C DÜSSELDORF’S FIRST CONSCIOUS STORE: “NOT PERFECT, BUT BETTER EVERY DAY.”

Fashion company Peek & Cloppenburg* Düsseldorf opened the Conscious Fashion Store at The Playce Berlin in 2023. With this store, P&C* Düsseldorf wants to create awareness for more sustainable fashion and positively influence the industry. The company focuses on the corresponding design and direct exchange via panel discussions, workshops, or even on making the plants in the store particularly green. P&C’s Conscious Fashion Store exemplifies how even a large, international fashion chain can develop and integrate individual concepts that focus on experience. ACROSS spoke to Thimo Schwenzfeier, General Sales Manager of the Conscious Fashion Store at Peek & Cloppenburg Düsseldorf, about the idea.

credit: Rioja Estate/McArthurGlen/Hammerson

EUROPE HAS BECOME SATURATED, SO WHERE NEXT FOR OUTLETS?

In recent years, Europe has seen a proliferation of designer outlet malls, catering to savvy shoppers seeking luxury brands at discounted prices. However, the market in Europe is now showing signs of saturation, prompting developers and investors to look beyond traditional borders for new opportunities, says Giles Membrey, Managing Director, Rioja Estates. This shift is driven by various factors, including market maturity, consumer saturation, and the quest for untapped potential in emerging regions.

credit: Ken Gunn

European Outlet Review

The number of stores operating at European outlet centres increased by 0.5% to 15,748 in the twelve months to August 2024. This is the greatest number ever recorded. The number of brands operating at European outlet centres also increased 1.4% to 4,536. This is 0.7% greater than in 2019.

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Retailtainment: How To Increase Experience Per Square Meter
Retailers who can always find answers to consumer needs will survive. We have dedicated this “Special” to these locations: retail concepts and locations that stage themselves for the customer, appeal to all their senses, create a holistic experience, and whose success can no longer be measured in mere sales figures.
Go to Special