March 14, 2025

Puma Plans Cost-Reduction Program Amid Expected Profit Decline

Expecting a sharp fall in profits in the current year, Puma is planning to close unprofitable retail stores, affecting 500 jobs worldwide, as part of its cost-reduction program, shared the company after the sportswear group gave bleak forecasts for 2025 and the first quarter.

Gift cards and data: How retailers can use analytics to drive sales

Gift cards offer more than just convenience for customers—they are a treasure trove of data for retailers. By analyzing gift card purchases and redemptions, retailers can gain valuable insights into customer behavior, preferences, and purchasing patterns, which can then be used to optimize sales strategies and drive business growth.

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