The discounter has also been optimizing and enhancing its existing estate. This has included the completion of an extension to its Welsh distribution center in Bridgend, along with significant progress in its Belvedere warehouse expansion, which will result in its size and capacity being doubled once the project is complete. It also introduced enhancements to its store estate, including the rollout of electronic shelf labels, all of which in turn have supported Lidl’s record growth, with market share now standing at 8%.
In the coming months, Lidl will welcome shoppers to new stores across the country, from Bristol in the West Country, Birmingham in the West Midlands and Berwick in Scotland. In London alone, where Lidl is now the third largest supermarket with double the market share of any other discounter, it will be opening new stores in Wandsworth, Fulham, Hoxton and Canning Town. New store openings will see Lidl reach thousands of additional households across the country and grow its record high market share further still.
“Having fortified our infrastructure with significant investments like Luton, which is the largest warehouse in the Lidl world, we’re proud to have achieved record market share this month,” comments Richard Taylor, Lidl GB Chief Development Officer. “We have also been the fastest growing bricks and mortar supermarket for the past seven months in a row. With an exceptional store network and our laser focus on operational excellence, we’re welcoming more customers through our doors than ever before, which positions us perfectly for continued expansion.”
