The Luxembourg-based startup provides a complete wholesale system with the aim of pioneering a new era in the fashion industry. By employing ultra fidelity texturing technology, Arxy’s platform produces hyper-realistic digital fashion visualizations, inviting users to intimately engage with products down to the finest details, and providing designers with a platform to showcase their virtual garments for potential buyers.
Users can manage the garments and access information on their launch date, their retail and wholesale price, colour and size options, among other features. On top of this, designers can customize their showrooms. Moreover, the platform also features a smart shopping cart system, where buyers can draft their orders and will eventually be able to track spending across different brands. This also gives some leeway for designers, as once an order is placed, they can still accept or refuse it.
This transformative approach not only redefines the fashion wholesale process but also makes it more accessible by reducing operational costs and offering a platform for emerging brands. Arxy Future Lab’s interactive virtual showroom wants to create a sustainable and inclusive future for the fashion industry. This is a significant step towards achieving a circular economy model, enabling brands and retailers to explore new opportunities in the digital realm, decrease waste, and mitigate environmental impact.
From its inception, the startup aims to champion environmentally-friendly practices, driving a positive ecological impact. Beyond their internal efforts to attain carbon neutrality, the company actively advocates for a digitized, eco-conscious approach within the fashion industry, and encourages brands to infuse sustainability into their collection design, development, communication, and sales strategies.
