“We cannot guarantee our consumers that their orders will arrive smoothly and on time, so we are suspending online orders from Turkey for the time being,” shared the company in a statement on its official Turkish website.
While it was not specified which changes had triggered the move, recent Turkish regulatory changes involved lowering the cap to charge tax on individuals’ online purchases from 150 euros to 30 euros. Moreover, the tax rate was also raised to 30% from 20% for goods purchased from the European Union, and to 60% from 30% on goods bought from other countries.
Despite the suspension of online sales, customers in the region will continue to be able to buy Nike products in the brand’s stores and from retail partners.
