Among other questions, we will discuss:
- Why and how should brick-and-mortar retail rethink floor space?
- What do successful concepts look like that put experience at the center?
- How can success in retail be re-defined? Traditional metrics such as sales per square meter should no longer be the only indicators of success in retail. It’s about how much experience is offered per square meter.
- What role does technology and data analysis methods play in this?
- …
A high-caliber panel will discuss how shopping center managers and retailers do their best to increase the shop floor experience. Klaus Striebich (Moderator; RaRE Advise) and Reinhard Winiwarter (Managing Partner ACROSS Magazine) will be joined by:
- Dr. Johannes Berentzen, Managing Director of BBE Retail Consultancy
- Silvio Kirchmair, CEO of umdasch
- Tim Wilks, founder of Lane7 and Level X
The retail world continues to split. On the one hand, low-cost providers are more successful online and offline than ever before, while on the other, consumers are saturated. The fact is, customers are going to shopping centers and department stores less and less often to satisfy their needs; instead, shopping is a leisure activity. This has resulted in a different set of expectations. Retailers and shopping center operators would do well to treat their customers’ time with respect and offer them something that goes far beyond the sale. Experience is the keyword.
For a long time, the buzzword was associated with the leisure and gastronomy world. But it must become part of the retail world if retailers and shopping centers want to stay attractive to their customers. But how do concepts, product displays, store designs and KPIs change when it is no longer sales figures but the experience per square meter that becomes the key performance indicator?
