Located on the prestigious Herrengasse, the HOUSE OF SILHOUETTE will unite their three iconic brands (Silhouette, evil eye, and NEUBAU EYEWEAR) on two floors and under one roof for the very first time.
It is also the first time that Silhouette has welcomed its customers directly into its own store and presented all its eyewear brands under one roof. Until now, all products were sold exclusively via selected specialist retailers and the company’s own online store.
“The House of Silhouette focuses on the personal experience. It is a place where our three brands can be experienced and felt. It is also an important step for the Silhouette Group to be optimally positioned for the future and to understand our retail partners and consumers even better,” explained CMO Michael Schmied in a statement.
