Following record-breaking sales figures in 2024, currency-adjusted sales growth in 2025 is expected in the low to mid single-digit percentage range. Adjusted EBIT profit is expected to fall to between 520 million and 600 million euros from 2024’s 622 million euros; taking into account one-off expenses from a cost-cutting program, between 445 million and 525 million euros are expected.
The company plans to spend 75 million euros alone to become more efficient, and adapt the company’s infrastructure by closing unprofitable retail stores, among others, thus affecting around 500 employees internationally. In return, the company expects to generate an additional EBIT of up to 100 million euros in 2025 compared to 2024. The net contribution of the cost efficiency program to EBIT in 2025 is expected to be up to 25 million euros.
