Rag & Bone is opening its first store at Heiligeweg 36 in Amsterdam, taking over the location that has previously housed Scotch & Soda. On a sales area extending over two floors, the store concept focuses on a vintage design with wooden elements, presenting both the men’s and women’s collections. An original wooden floor can be found on the upper floor of the store, which creates a warm atmosphere for customers.
The company aims to continue to boost the brand through further marketing initiatives, retail expansion, and new activations, especially in Europe, as it is planning to open several monobrand stores this year.
The fashion brand has already had a strong position in the UK, and plans now to extend its retail footprint into continental Europe. Along the newly opened store in the Netherlands, Rag & Bone also plans to open its first location in Germany this summer. Further market entries could potentially include Sweden, Norway and Belgium.
Rag & Bone has currently 40 monobrand stores and is represented via wholesale in over 53 countries.
