This new space of around 200 sq m is much more than a store. It is a sensory and architectural experience that celebrates Autry’s unique blend of American spirit and Italian flare.
The venue brings Autry’s values of authenticity and timeless style to life: every detail is crafted to connect with their DNA.
Since Style Capital took over majority ownership of the brand in 2024, investments have been made in building international awareness and appeal, for example through the launch of collaborations with artists and designers.
In the first half of 2025, the company will follow up with a new boutique in Paris. The retailer has previously tested different locations with a range of shop-in-shops at leading department stores globally, including units at Rinascente in Milan and Rome; Galeries Lafayette in Paris; Hyunday and Lotte in Seoul, and Globus in Geneva, Switzerland.
After posting 120 million euros in sales last year, Autry is reportedly projecting 140 million euros this year. With retail expansion accelerating and collaborations in the pipeline, the brand is laying strategic foundations for long-term global growth.
