This move will strengthen Stockmann’s position as the most popular fashion retailer in the Helsinki Metropolitan area. The redesign of the Jumbo department store is part of the company’s ongoing transformation process, which targets to position Stockmann as a fashion & style authority. After the redesign, the Jumbo department store will offer an extensive and increasingly unique selection of clothes and accessories for women, men and children.
”We will renovate our department store from top to bottom. We want to offer a diverse selection of fashion suitable for work, leisure and special occasions. In line with our customers’ wishes, we will focus on high-quality and responsible products. I believe that our department store’s unique selection and new look, and the Jumbo shopping centre’s excellent location will attract shoppers from a large area”, said Nora Malin, Director, Corporate Development at Stockmann.
In addition to fashion, the new department store will focus on cosmetics. Following the renovation, the beauty world will be enlarged and will have more brands in its selections. New products will be added to the popular natural cosmetics range, in particular. The selections will also feature brands, such as Chanel and Kiehl’s, which can’t be bought elsewhere in the Helsinki metropolitan area other than Stockmann. The home collection will offer a wide range of inspiring and attractive interior decoration solutions. There will be special focus on Finnish design products, which are also loved by the international tourists shopping at Jumbo.
”Stockmann has been an important part of Jumbo’s story since the expansion was completed. It is great that our cooperation continues and Stockmann’s attractive offer is even more available for the shopping centre’s visitors”, commented Kati Kniivilä, Investment Director, Real Estates at Elo Pension Insurance, the owner of the Jumbo shopping center.
The company opened its department store at Jumbo in 2005. Following the redesign, most of the space in the two-floor store will be in Stockmann’s own use. According to plans, the Food Market Herkku will not continue with its own store at the Jumbo department store. However, Food Market Herkku’s operations will continue at the other Stockmann department stores in Finland. The Jumbo department store’s offering will continue to include a toy store and a hair salon. In response to customers’ wishes, there are also plans for a café to be opened in connection with the department store.
