Current trends and changes in user behaviour are pushing developers to rethink new projects. They aim to create “living spaces” as people demand more human, friendly, fresh, dynamic and sustainable environments.
The future of human-oriented spaces involves integrating properly with all the daily and usual activities to get the audience, ensuring that destinations become “third places” and social hubs working as multifunctional meeting points.
To resonate in user’s heart and mind, public and commercial destinations should appeal to citizen’s and customers’ underlying motivations, values and sensibilities and also kindle memorable and meaningful experiences. Understanding the context, the culture and the characteristics of the community is essential to design places where people feel good, create emotional bonds and continue offering emotion-driven customer journeys. theleisureway does this in every process.
