Austrian retail took a substantial hit due to the corona-related lockdown this spring. Now, however, there is a new and strong sign of life. With a 6,500-sq m sales area, 300 brands, more than 100.000 products, and a champagne bar, Kastner & Öhler (K&Ö) opened western Austria’s biggest fashion house at Kaufhaus Tyrol on September 17, 2020, creating 90 new jobs along the way. The new fashion department store is a clear commitment to stationary retail. K & Ö invested 7 million euros in this new location in Innsbruck. After almost seven months of renovation and expansion works, this part of Kaufhaus Tyrol is hardly recognizable: Floors, ceilings, lighting and furnishings were completely renewed, the area was expanded and now includes a direct access to the mall on the second floor. It has become a special place that combines urban modernity with natural, alpine coziness.