The store’s design was created by Edgardo Osorio – the creative director and founder of the Aquazzura brand – and implemented by Dutch artist and interior designer Marie-Anne Oudejans.
For the interior design, they chose a Mediterranean-inspired color palette tied together by the brand’s signature stripe motif. Each of the three floors features a distinct color scheme with hand-painted decorations – Aquazzura is presented as a lifestyle brand with its expanded product range. Textiles, porcelain, modern table accessories are all made in Italy and hint at Osorio’s passion for interior design and table art.
He has a long history with London, having trained at both the London College of Fashion and Central Saint Martins.