Worldwide first outlet Store of Red Bull & Alpha Tauri at McArthurGlen Designer Outlet Parndorf, Austria

July 14, 2023

In the anniversary year, the 25th anniversary of the McArthurGlen Outlet Center in Parndorf, this partnership with Red Bull and Alpha Tauri starts as the first of its kind worldwide.

The Red Bull World is a paradise not only for adrenaline junkies and all those who want to go to the limits: the newly opened store offers everything that makes the heart of the Red Bull – fans beat faster. Whether it’s cliff jumping, soccer, Formula 1 or a music festival, everything is prepared for the next adventure.
Alpha Tauris Mindset follows the philosophy of the founding company Red Bull: the urge to innovate and challenge the status quo. The collections are partly produced on demand and combine design with highest quality and innovative technologies.

Tags: opening, Retail

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