Action reports a net sales growth of 22% to 13.8 billion euros for last year, while like-for-like sales growth (excluding new stores) was 10.3%. The company’s sales growth was driven exclusively by more transactions. Thanks to higher net sales and continued cost discipline, the company was able to increase its operating EBITDA to 2,07 million euros, up 29% from the year before.
The discounter has also added 352 stores and ended 2024 with 2,918 stores in 12 European countries. Now, they plan to build on the strong consumer growth and enter new markets across Europe.
“On 31 January, we announced our net sales development for 2024, which was driven by strong customer growth,” says Action CEO Hajir Hajji. “This gives us confidence to continue: we plan to open at least one store a day this year. We are ready to start our operations in Switzerland in April and have planned to start in Romania in the autumn. We have also decided to start operations in two new countries in 2026: Croatia and Slovenia. This ensures that we meet customer demand and that more customers can enjoy Action.”
Action is finalizing preparations for its market introduction in Switzerland, bringing its formula of good-quality daily necessities and products to Swiss consumers. The opening of the first Action store is planned for 5 April 2025 in Bachenbülach in the canton of Zurich. On 24 April the second store will open in Martigny in French-speaking Switzerland.
In 2025, Action plans to open at least one store a day, and after opening stores in Romania in the second half of 2025, the company plans to access Croatia and Slovenia in 2026.
