Amazon Parafarmacia & Beauty store allows customers to explore a curated selection of beauty and personal care products from trusted brands.
The enhanced selection, to be progressively available throughout the year to online stores in Germany, France, Italy, Spain, and the UK, gives customers access to an even wider range of beauty products, addressing diverse customer preferences and needs.
“We are thrilled to announce the opening of Amazon Parafarmacia & Beauty in Milan, a physical store that further enhances and innovates our customers’ shopping experience featuring a curated selection of beauty and personal care products. We’ve designed this store to bring us one step closer to our customers and to deliver an innovative experience, merging cutting-edge technology with expert advice.” said Giorgio Busnelli, Vice President of Amazon’s Consumer Goods in Europe. “Thanks to this opening, we will be able to expand our online beauty and personal care product offerings across Amazon’s stores in Germany, France, Italy, Spain, and the UK throughout the year.
The new drugstore concept follows in the steps of previous service endeavors from the company, including for example its Amazon Fresh concept that became widespread in the past years.
