The supermarket chain will convert 109 former stores, which it acquired from the Co-op Group in October 2022 and from the EG Group the following year, into Asda Express Stores. A new store will also be opened. By the end of January, 259 of the 470 stores acquired had already been converted and eight new stores had been opened. The remaining stores are to be converted by the end of March 2024. According to the company, the product range includes up to 3,000 branded and own-brand products.
Millions are being invested to strengthen and further expand the brand presence in the UK. According to Kantar data from January 2024, Asda has a market share of 13.7%, behind Tesco with 27.6% and Sainsbury’s with 15.7%. Customers who shop at Asda Express save an average of 8% compared to Co-op stores and 15% compared to previous EC Group.
More than 18 million people shop in Asda’s in-store and online network every week. This consists of Supercenters, Superstores, Supermarkets, Living Stores, Petrol Stations and Depots across the UK. In addition, Asda has the exclusive George brand, one of the fastest growing online fashion stores with over 800,000 customers per week. Customers have also been visiting one of its 569 physical stores for almost three decades. Since 2014, the company has focused on the three pillars of the brand – as in the fashion segment with George Home: quality, style and value.
The company was founded in Yorkshire in the 1960s. The name ASDA is short for: Asquith Dairies is derived from the company founders Fred and Peter Asquith. As the first British discounter, the best price-performance ratio was at the forefront, in addition to the needs of the customers, to whom great importance was always attached.
