The startup´s mission is to redefine the customer experience in the luxury and premium market, fostering transparency, engagement, and loyalty.
With Aydee, each physical product is transformed into a comprehensive digital experience. Customers can unlock a wealth of information, ensuring the product’s authenticity, tracing its sustainability journey, and personalizing the post-sale journey. With a new European decree on traceability coming into effect in 2026, Aydee aims to ensure the clients´ compliance with this regulation, providing transparency for their customers.
This approach not only enhances customer satisfaction and loyalty but also boosts the brand’s marketing effectiveness by providing insights into customer interactions and preferences. For brands, Aydee serves as a powerful tool in retail environments, enhancing the quality demonstration of their products and supporting their sales force.
Features include:
- AGEC Compliance: Showcase all information about your product’s traceability in line with existing regulations
- Certificate of Authenticity: Reassures customers with a certificate of authenticity and/or ownership
- Looks And Associated Products: Highlights your products and complete looks, putting them at the center of conversations
- Brand Loyalty: Strengthens the storytelling around clients´ brands and helps in developing a special relationship with customers
The benefits offered by Aydee in the early stages of the campaign cover end-to-end product traceability and transparency, the leveraging of expert-driven solutions to streamline production processes, and the collection of interactions with DPPs to guide future strategies.
During the sales process, the solution offers an innovative in-store customer experience, seamlessly showcases products and complementary items, and enhances the sales force with a consistent and compelling storytelling approach.
Finally, once sales are complete, clients can offer all their services to customers with a simple scan and increase their NPS to boost customer loyalty and recommendations.
