BetterChoice is a data-driven tool empowering sustainable behaviour for fashion businesses and consumers. The startup’s mission is to accelerate progress towards a sustainable fashion industry, offering solutions that empower consumers and fashion businesses with the tools and information they need to make sustainable choices, thereby activating human agency and promoting better choices.
BetterChoice helps retailers, e-tailers and brands articulate their commitment to sustainability with clarity and ease. As a holistic and independent tool, BetterChoice utilizes product data to create a comprehensive sustainability score that brings complete transparency to consumers. With BetterChoice, you get the full picture of a product’s sustainability credentials in a snap.
Products and Solutions:
BetterChoice VERIFY is the ultimate tool for businesses aiming to effortlessly communicate their sustainability efforts to the end-consumer. Designed for the fashion industry, BetterChoice VERIFY automatically generates credible, compliant claims based on existing certifications, labels, and standards. This tool translates complex sustainability data into bite-sized, relatable information that motivates consumers to make sustainable choices.
BetterChoice NAVIGATOR offers a comprehensive solution for monitoring and enhancing sustainability performance at every level. Designed for fashion brands, retailers, and e-tailers, BetterChoice NAVIGATOR provides a full overview of sustainability metrics on product, brand, and collection levels. With the help of the integrated scoring system, retailers can set targets, report progress, and communicate sustainability achievements both internally and externally.
The Danish startup, founded in 2023, is backed by the Venture Capital, Antler, and a group of highly experienced and acclaimed business experts, private investors and advisors who are committed to sustainability, and specialize in environmental and social impact, leadership, scale-up, and go-to-market strategies.
