Advertisement

Management

LATEST TRENDS AND PROGRESSES IN ASSET AND CENTER MANAGEMENT

The tenants’ involvement in security management in malls is crucial, says Erik Engstrand, CEO of Safe ShoppingCenters. Retailers play a very important part in everything from risk mitigation in their operations to emergency response.

Coworking spaces have potential – also in shopping centers. The first symbioses already enhance the European retail real estate market.

The modern mall has changed beyond all recognition – and necessarily so. Physical malls increasingly reflect the evolving needs of consumers and the accelerating pace of contemporary life. What was fast has become faster. At every turn, technology plays a role. The retail industry has unlocked online sales channels, which complement a brick-and-mortar approach, rather than simply competing with physical stores.

A new food and entertainment complex has recently opened at Parndorf in Burgenland, one of the most successful outlet locations in Europe. Centerprise Group, based in Austria, was jointly responsible for the conceptual design and letting of the complex.

Not every development is successful in the booming outlet center market. This is particularly true if the projects were not developed by one of the Big 3 in the outlet center industry. The necessary outlet-specific expertise is underestimated by many developers who are attracted by and wish to benefit from the theoretically high leasing levels in the outlet asset class.

Holistic consulting and servicing of retail real estate is becoming increasingly important in the industry. The Austrian Centerprise Group has dedicated itself precisely to this purpose, even beyond national borders.

A new collaboration with SES promotes cooperation between Austrian police and retail. Shopping centers in general are focusing more and more on security.

ECE is already on the way to establish its shopping centers as places for shopping, dining, sports, and leisure.

The “Freeport Outlets” have become “Affinity Outlets”, “Puerto Venecia” is now called “intu Puerto Venecia”. These are just two current examples that show that retail properties are regularly rebranding themselves.

With these spaces, they give online brands the opportunity to launch a test balloon and find their footing in stationary retail. But also car companies like Tesla and Volvo work with this retail format.

Indoor surfing and shopping seem to be perfectly suited to one another.

Shopping without leisure is about to become a thing of the past. But how do visitors want to entertain themselves? The increasingly frequent answer is jumping and bouncing, apparently.