HyperIn helps tenants report their sales automatically, emphasizes CEO Markus Porvari. The figures are combined with consumer analytics from mall websites, social media, and mobile loyalty applications, then enriched by leasing contract information. This comprises fundamental data that center management needs to understand in order to increase sales.

Time to start over: The German Council of Shopping Places (GCSC) kicked off the new year in an unusual way with REBOOT in Berlin, an event that included many refreshing innovations as well as interesting talks and workshops. Approximately 400 participants came to the legendary KOSMOS for this occasion.

Recruitments, promotions and appointments in the European Retail Real Estate Industry.

The retail real estate industry is looking toward 2020 with cautious optimism. Uncertainties remain, however.

The opportunities offered by e-charging infrastructure encompass a wider range of aspects than one might think.

Union Investment, owner of Hamburg’s Quarree Wandsbek, is investing roughly 40 million euros in the refurbishment of the mall. Extensive construction work is scheduled to be completed by the end of 2020, which, inevitably, will have an impact on ongoing operations. What types of marketing measures can be used to counteract the possible drop in footfall and the corresponding drop in turnover? Center Manager Frank Klüter, from Sierra Germany GmbH, and Britta Finke, from lead agency 21Media, explain the situation.

After quite a difficult time in Europe, when the main objective of the managers of most shopping centers was to try to sell every square meter of commercial space to tenants, including areas within shopping arcades, things are, in my opinion, back on track – the green track.

Five Theses on the Potential of Retail Parks in Germany

Recruitments, promotions and appointments in the European Retail Real Estate Industry.

Anticipating the needs and expectations of customers.

Unibail-Rodamco-Westfield launches the Westfield brand across ten flagship destinations in Continental Europe with concerts by John Legend, Rita Ora, Aya Nakamura, and Kendji Girac.

ECE and Pop up My Brand recently launched a new store concept at Limbecker Platz Essen, Germany. The themes of „It’s All About Stories“ rotate every two months. It is a platform for showcasing brands and presenting products.

What is the key to long-term success in retail real estate? Marcus Wild, CEO of SES Spar European Shopping Centers, knows the answer.

According to Markus Bötsch, CSO of Jack Wolfskin, the availability of products across all channels is essential.

Digital Mall – find it online, buy it offline.

As Chief Digital Officer of ECE, Philipp Sepehr is responsible for ECE’s “Digital Innovation & Analytics” unit. In this interview, the 36-year-old reveals how the collaboration with OTTO came about, what both companies expect to gain from it, and why the Stocksquare joint venture was founded.

The ECE and OTTO shopping realms have been interlinked.

Bridging the Gap Between Online and Offline Retail.