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credit: SES

“RETAIL’S CORE FUNCTION IS CURATION”

The demands placed on brick-and-mortar retailers have intensified significantly: Experiences, clear positioning, and top-quality levels are no longer optional, but mandatory. “Only those who provide a sense of clarity stand a chance of survival.” Christoph Andexlinger, CEO of SES Spar European Shopping Centers, speaks with ACROSS about the realignment of traditional shopping centers, the power of regional retailers, and why mid-range segment retailers will only have a future, if they are uncomprisingly clearly positioned.

credit: Kaufland

SUSTAINABLE BY DESIGN: HOW KAUFLAND IS FUTUREPROOFING ITS STORES WITH EDGE CERTIFICATION

EDGE certification is a key part of Kaufland’s bold plan to slash CO₂ emissions across its vast real estate portfolio. From triple glazing to heat recovery systems, Dominik Uhe, Head of Investor Relationship Management at Kaufland International describes how a data-driven approach is transforming Kaufland’s properties into models of green retail – and why Kaufland believes sustainability starts with the building itself.

credit: Redevco

THE EVOLVING RETAIL LANDSCAPE: NAVIGATING POLARIZATION THROUGH WELLBEING, SUSTAINABILITY, AND COMMUNITY

The retail landscape is undergoing a dramatic shift, influenced by the increasing demand for health, well-being, and sustainability from both tenants and the wider community, alongside the growing polarization of the market. The most successful retail transformations are those that adapt to these dual forces by prioritizing the creation of healthy and sustainable environments, catering to a range of tenant and community needs. This necessitates a thorough understanding of their intricate interplay and a proactive approach to development and asset management.

NO ROOM FOR MEDIOCRITY: HOW RETAIL POLARIZATION IS RESHAPING THE SHOPPING LANDSCAPE

A quiet but profound shift is transforming the retail industry across Europe: while luxury and discount segments thrive, many mid-tier retailers—once considered the backbone of the high street and shopping centers—are struggling to stay afloat. This growing polarization is not merely a passing trend; it is a structural shift that reflects changing consumer behaviors, economic realities, and the need for clear market positioning. But if you take a closer look, you will see that it is not the middle that is dying, but only mediocrity. What is emerging is a new middle ground between luxury and discount, determined by one thing alone: relevance.

credit: Takko Fashion

TAKKO FASHION: “WE DELIVER RELIABILITY FOR CUSTOMERS AND LANDLORDS”

The coronavirus pandemic, in particular, has shown retail real estate operators who is a reliable rental partner, says Oleg Krüger, Senior Director of Expansion at Takko Fashion. The discount fashion retailer is growing against the market trend and is pursuing ambitious growth targets. In an interview with ACROSS, Krüger explains the new role of discounters in European retail and how Takko is positioning itself strategically in a polarized retail landscape.

credit: IPH/BBE

THE “MID-RANGE SEGMENT” AS SUCH IS NOT DYING – BUT “MEDIOCRITY” IS

Consumer behavior is changing: Price awareness meets experience, and higher quality is in demand. Between premium concepts that offer high levels of experience and the successful formats found in the discount sector, there is less and less room for what has long been known as the “mid-range segment”. ACROSS spoke to Lars Jähnichen, Managing Director of the IPH Gruppe, and Dr. Johannes Berentzen, Managing Director of BBE Handelsberatung, about the causes, effects, and opportunities associated with this development – with a focus on consumer behavior, space requirements, and the impact on locations and the real estate industry.

Marcus Wild is a Member of the Executive Board of SPAR Group Austria /// credit: IMAGE: PETER OSWALD

ACTIVE PARTNERSHIPS WITHIN THE SHOPPING CENTER BUSINESS: WE HAVE TO BE OPEN TO ADDRESSING THE CORE AREAS OF SOCIETAL CONCERN

SPAR subsidiary SES – Spar European Shopping Centers and, more specifically, its responsible SPAR Executive Board Member Marcus Wild, the Founder and long-standing CEO of the company, are the pioneers of numerous innovations within the industry. While it is rooted in retail, that’s not the only reason why the company has always relied on partnerships – with retailers at its shopping centers and, more increasingly, with new players outside the traditional retail scene. As a result of a joint venture concluded in the summer, health parks will be operated by SES at selected shopping centers in the future. ACROSS Managing Director Reinhard Winiwarter spoke with Marcus Wild about the long-term benefits of such partnerships, their impact on the future of shopping centers, and why thinking outside the box is always worthwhile.

“THERE IS A VIABLE SOLUTION FOR EVERY PROPERTY”

In an interview with ACROSS, Joachim Stumpf, Managing Director of BBE Holding and IPH Handelsimmobilien, analyzes the role of retail real estate in light of the current economic and social situation. His conclusion: “Advancing polarization is a key issue when it comes to discussing what options we have to counter the transformation in retail. Against that backdrop, we also need to rethink retail and locations. Despite all of the challenges, good and individual types of use can be found for all properties – but getting there can be painful.”

“RETAIL REAL ESTATE WILL REMAIN A SIGNIFICANT PORTFOLIO COMPONENT OF FINANCIAL INVESTORS”

Retail real estate is back on the menu and continues to qualify as a significant portfolio component in the portfolios of institutional real estate investors, says Steffen Hofmann, Managing Partner at ambas. Even very large assets have proven eligible for transactions in the challenging investment market environment. Therefore, he is rather optimistic about the upcoming months. In this interview, he takes a look at the 2025 investment market.

Outlet Village Sofia design (left), Stoyan Kolev, CEO of Trinity Capital (right). /// credit: Trinity Capital, Atelier Serafimov Architects

TRINITY CAPITAL BULGARIA: “WE ARE DEVELOPING NOT ONLY AN OUTLET, BUT A POWER-SHOPPING DESTINATION”

Trinity Capital is one of Bulgaria’s most prominent developers and owners of retail real estate. After developing retail parks and acquiring shopping centers, the company is now entering the market for designer outlets and planning Bulgaria’s first outlet village in Sofia, which will be in the direct vicinity of the largest retail park in the Balkans, which belongs to Trinity as well. Stoyan Kolev, CEO of Trinity Capital, explains why Bulgaria is ready for an outlet, his plans for the location, why the combination of outlet and retail park makes sense, and why entertainment and gastronomy are essential keys to more footfall.

Jurij Triller, CEO of Smart Octopus Solutions.

Shopping Center Gift Cards: Personalization Meets Profitability

Jurij Triller is the CEO of Smart Octopus Solutions. Together with a co-founder, he has developed a smart gift card solution that offers a closed loop to customers and partners, unlike comparable products. He talks to ACROSS about the advantages of being independent from a major player like Visa or Mastercard, what data insights he can ensure as a result, and why personalization and customization are key.

credit: IPH Handelsimmobilien GmbH///Heuer Dialog

“There is a viable solution for every property”

In an interview with ACROSS, Joachim Stumpf, Managing Director of BBE Holding and IPH Handelsimmobilien, analyzes the role of retail real estate in light of the current economic and social situation. His conclusion: “The advancing polarization is a key issue when we discuss what options we have to counter the transformation in retail. Against this backdrop, we also need to rethink retail and locations. Despite all the challenges, good and individual types of use can be found for all properties – but getting there can be painful.”

credit: Kinexio

The retail renaissance: A new approach

Over the past couple of years, it has become evident that retail is seeing a significant resurgence. This is across shopping centers, large destination indoor malls, and retail parks and outlets, explains Mark Bruce, Data & Insights Director at Mallcomm. While some may have dismissed the retail sector, others have recognized that despite some challenges, there is a great opportunity.

Steffen Eric Friedlein is Managing Director Leasing at ECE Marketplaces /// credit: ECE Marketplaces

THE FUNDAMENTAL CONDITION FOR SUCCESS IN RETAIL:  NO STANDSTILL.

Steffen Eric Friedlein is Managing Director Leasing Services at ECE Market places and, as such, is a member of the prestigious MAPIC Awards jury. In an interview with ACROSS, the manager talks about why positive examples are more important than ever, especially in economically challenging times, what constitutes outstanding performance in the retail real estate industry, and how he and his team implement the principle of excellence across the ECE portfolio.

Norbert Scheele /// credit: C&A

RETAIL OFFERS AN ATTRACTIVE WORK ENVIRONMENT – THAT REALITY NEEDS TO BE BETTER COMMUNICATED!

Norbert W. Scheele has worked for C&A in various functions and countries for more than 40 years. Not only does he have four decades of first-hand experience dealing with change in the retail sector, he has also overseen the expansion into Eastern Europe. At a time when the mood in the world of retail is more divergent than ever between the East and the West, when the middle segment is shrinking in favor of luxury and discount stores and consumers as well as employees seem to have become more and more demanding, it is all the more worthwhile to take a look at the situation and the development of retail in Austria and Europe with an experienced retail expert like Norbert W. Scheele. For 6 years he is as well vice president of the Austrian retail association.

Filip Vojtech, Retail Expert, GfK. /// credit: GfK

LUXEMBOURGERS HAVE THE MOST MONEY TO SPEND ON RETAIL

The average retail purchasing power in Europe is 6,517 euros per capita. However, there are significant differences among the 25 analyzed European countries: At 12,067 euros per capita, Luxembourgers have the most money to spend in the retail sector. Romania, on the other hand, has the lowest retail spending potential. There are also strong regional differences within the respective countries. These are some of the results of the newly released GfK study on retail purchasing power in Europe.

MAN MUST EAT! – The (increasing) importance of food anchors for the placemaking industry

The global clash of digitalization and the pandemic is shaping the economic development of the 20s of this century. It has also led to profound structural changes of historic proportions. The consequences for retail and its accompanying services are equally dynamic and controversial. Food purchases at brick-and-mortar stores increased by 10 percent or more across Europe in 2020 as a result of the pandemic. At the same time, purchases of consumer durables, such as clothing, home electronics, home accessories, toys, sports, and leisure items increasingly shifted from offline to online retail.

Kaufland, Strong Footfall Anchor of Thriving Centers

During the pandemic, Kaufland’s more than 1,350 large supermarkets established themselves as reliable and footfall-generating food anchors in the European shopping plaza landscape. In an in-depth interview with ACROSS, Dr. Angelus Bernreuther, Head of Institutional Investor Relationship Management and Real Estate at Kaufland, describes the success strategies that lead to a win-win alliance between shopping places and their anchor tenant Kaufland:

The Comeback

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Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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