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Outlets

Latest news, developments and trends in the outlet industry

In mid-March, Cineplexx opened a multiplex movie theater with five screens and over 800 seats in Parndorf, Burgenland. Immediate neighbors include McArthurGlen’s Designer Outlet Parndorf and FOP Management GmbH’s Parndorf Fashion Outlet.

In the 1980s, the retail format of designer outlets arrived in Europe. Now, the time for expansions and refurbishments, with a focus on food & beverage and leisure, has come.

The Clees Group has officially started construction of the City Outlet Wuppertal. The preparatory measures have been running since July. From this point on, things should continue at full speed for the centrally-located project in Döppersberg, in the district of Elbersfeld.

HMSHost International, the world leader in food and beverage services for travelers, opened six new food & beverage outlets at McArthurGlen Designer Outlet Roermond in April. It signed a 10-year contract with an estimated valueof over €100 million.

HMSHost International entered the outlet center market last April. In an interview with ACROSS, CEO Walter Seib explained how he creates places to be for shoppers with appetite.

Neinver appointed Barbara Somogyiova as its new leasing director Europe at the beginning of September. In an interview with ACROSS, she revealed, among other things, that the company will present new projects and share the details of its tourism strategy at Mapic.

Without a doubt, the Polish outlet market is the biggest in CEE, which makes it very attractive for investors. Outlet centers operating there are a great example of meeting current market needs—both from tenants’ and customers’ perspective.

According a Colliers-report the increasing competition in this market segment will force numerous objects to undergo qualitative changes in order to survive.

What customers have long demanded of malls is now being demanded of designer outlets. They must offer customers more than shopping, says Henrik Madsen, Managing Director Northern Europe at McArthurGlen, in an interview with ACROSS.

Parndorf Fashion Outlet, located between Vienna and Bratislava, is undergoing a comprehensive relaunch. A new Art Nouveau style, new roads and entrances, new retail space, and a new center management self-run by the owner should multiply customer frequency.