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Food & Beverage / Leisure

LATEST TRENDS IN FOOD & BEVERAGE AND LEISURE CONCEPTS

Ingka Centres Futures is looking for partners to shape the future of retail. By collaborating with businesses of all sizes, the platform is transforming traditional shopping spaces into vibrant community hubs where people can connect, explore, and experience retail in a whole new way.

Over the past decade, the retail landscape has undergone a seismic transformation redefining the very essence of the sector. Customers’ expectations of convenience, personalization, experience, community, and sustainability have changed dramatically. The purpose of physical stores is being redefined, with goods and products taking a backseat to experiences. Today, successful retail destinations are those that cultivate connection, joy, and community.

Will Odwarka, Founder and CEO of Heartatwork Hospitality Consulting, and Jonathan Doughty, Managing Director of Viklari Consulting Ltd and Partner at Juniper Strategy, are food & beverage experts. They have helped to shape some of the most exciting F&B projects in Europe and beyond – but they are also travelers. For the latest print issue of ACROSS, the industry experts have compiled their Top 10 restaurants and hospitality businesses worldwide. Their selection illustrates one thing above everything else: To be among the leading F&B concepts, it is not necessary to create a specific menu or to offer a particular cuisine or format, nor does it matter whether you are a new or an old player in the market or whether you offer fast food or gourmet dishes – the most decisive factors are maximum customer focus and authenticity.

Thanks to their diverse mix of tenants and sectors, today’s shopping centers are more than just places to go shopping: They’re experience destinations and community hubs that enjoy a great deal of popularity – as illustrated by ECE Marketplaces’ latest success figures. Entertainment concepts have increasingly become attractive complements to and additional drawing cards for the respective locations, as current ECE center portfolio examples show.

“It’s a fair question these days in lots of Western countries, Europe first and foremost. Running a restaurant in Europe requires a more nuanced approach than simply focusing on high revenue figures,” shares Will Odwarka, Founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting in his latest “F&B Insights” column. “The notion that success is guaranteed by sheer volume is misleading, as the current challenges facing the industry demand a deeper understanding and strategic planning,” he explains. Opening a restaurant in Western Europe may seem daunting to some, but it is essential to address the underlying issues that have been exacerbated by the recent global pandemic.

Like no other German shopping center, “The Playce” at Potsdamer Platz in Berlin is a shopping and cultural destination that focuses on food and beverage, leisure, and retail stores that are new to Berlin or unique in their concepts. One and a half years after its opening, The Playce is now 96 percent leased. ACROSS discusses why now is the best time to be part of the project with Roger Goyk, Director of Retail Brookfield Properties, and Jonathan Doughty, Special Project Manager at ECE.

The food hall market in Europe has seen significant growth and transformation over recent years. In less than a decade, the number of European food halls has almost doubled, with the UK, France and Italy leading the pack. Despite a pandemic and cost of living crisis across the continent, landlords and operators are seeing the benefit of the flexible model for our ever-changing modern world. There’s even been some new openings since C&W released our ‘Food Halls of Europe’ report in July 2024, including Time Out Market in Barcelona and Mercato Metropolitano in Ilford, London.

As part of its ambitious strategy to grow the number of sites it operates, entertainment and leisure operator, the Lane7 Group, has announced the opening of its first venue in continental Europe at The Playce, Potsdamer Platz in Berlin in September, as well as two venues opening in Dublin in the coming months. While continuing the pace of its UK expansion – with a second London venue, in Camden, opening in October – Lane7 now seeks to grow its European portfolio by some 10 venues over the next 2 years.

The City Center Amstetten shopping center is planning a new food court area that will offer even greater culinary variety. umdasch The Store Makers, the Amstetten-based shopfitting and design expert, is responsible for the concept of the new food court.

In recent years, leisure expenditures and household income in Austria have changed significantly. Leisure activities like dining out and entertainment have gained considerable importance in the retail and real estate sector as well.

As an international F&B consultant, I am constantly confronted with statements like, “It’s not rocket science; how difficult can it be, or everyone can run a restaurant?” So I will use this column edition to embark on a little journey with you. We have already established that hospitality experiences are more important than ever. When I started in this industry, we thought 6% F&B was a good rate; now, we are running developments at 20%.

The need for convenience and variety has become paramount. Food halls are increasingly diversifying their offerings and have emerged as a perfect fit for the modern consumer. They have evolved into social hubs, fostering an environment that encourages socialising and meaningful connections, reveals Cushman & Wakefield in its latest Food Halls of Europe Report.

Ten years ago almost on the day, Time Out Market Lisbon opened its doors to the public as the world’s first editorially-curated food and cultural market. It was the culmination of an idea from Time Out Lisbon’s editors to bring their ‘best of the city’ ethos to life and together under one roof: a curated mix of the best chefs, restaurateurs, drinks and cultural experiences. To date, Time Out Market Lisbon — a highlight of the first ACROSS Study Tour in 2023 — has welcomed over 35 million guests, making it one of Portugal’s most popular destinations and sparking a global foodie phenomenon with currently eight Time Out Markets around the world spread across four continents.

Just a few months after the start of construction, ECE Marketplaces celebrated the topping-out ceremony for the new “Food Garden” in the Main-Taunus-Zentrum in Sulzbach near Frankfurt am Main – together with the builders, representatives of the center owners, the mayor of Sulzbach and the tenant partners. The implementation of the new gastronomic offer in one of the largest, highest-turnover and most successful shopping centers in Germany for decades is thus progressing rapidly. The opening is planned for spring 2025.

As the nostalgic memories of greasy fast food and sticky trays fade away, the death of the old-fashioned food court looms over the culinary landscape. An expert in the world F&B development, Will Odwarka, founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting, states in his newest column: “With the rise of trendy market halls, food halls, and multi-purpose restaurant experiences, traditional food courts are struggling to keep up with the ever-evolving dining scene. But wait a minute, is that really true?”