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Neinver is celebrating its 25th anniversary and operates 21 centers –17 are outlet centers–with 1,600 stores located in Spain, France, Germany, Poland, Italy and the Netherlands. Their new Leasing & Retail Director, Joan Rouras, talks with ACROSS about the perks of the outlet center concept, possible future challenges, and his new role to maximize the performance of their 800 brand partners.

At Wiedner Hauptstraße 66 in Vienna, a corner store offers a wonderful variety of products and experiences that are a joy to behold. The family business, which is now run in the 2nd generation by Martina Wallner-Morin and her husband David Morin, exemplifies what we lack in many places: Authenticity, a commitment to tradition, a focus on regionality paired with modern standards.

MEC and its partners Real Estate, Savills Germany, Dr. Lademann & Partner and WISAG published the 9th edition of the Retail Park Report “About Tomorrow–Retail parks in the city of the future”. The key finding: Sustainable and cross-asset-class strategies are needed to develop cities and rural areas for the future as urban neighborhoods and surrounding areas gain in importance.

The expansion of the Eurovea mixed-use complex in Bratislava is progressing according to schedule. The project is being developed by J&T Real Estate, and the functional public places were executed by internationally recognized architect Beth Galí.

A thoughtful brand strategy is the essential basis of any marketing effort. The brand, the expectation raised, is what remains after all of the marketing has swept through the room. It is what sticks in your customers’ minds. It is what makes them loyal. It is what makes them think you are worth a visit.

What does that really mean? Retail professionals have been engaged in this discussion for decades. The idea of creating physical, emotional shopping experiences has become an integral part of the retail discussion since physical, brick-and-mortar retail began to decline in popularity.