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“Incorporating the latest trends and changes in shopping behavior in our managed outlets centers, they will be back stronger, driven by innovative glocal marketing.”

“Many operators can still look to outlet as a strong, robust proposition for trialing their products, clearing old stock, accessing high levels of footfall and testing multi-channel retailing in attractive locations.”

The primary focus remains on preventing further vacancies, reports Christine Hager, Managing Director of the redos Group. For the most part, the goal is being met by means of interim leases, for example, for pop-up stores, service concepts, and coronavirus quick-test centers.

A look at Australia: A “Hospitality Mindset” to drive sales and deliver positive experiences in spite of Covid-19.

Is the covid-19 crisis making the placemaking industry smarter and how covid-19 is changing the more nimble? What international industry experts have to say about it.

Union Investment and Sierra Germany launched their latest edition of First Store by Alexa–a campaign by Berlin’s well-known shopping center Alexa. Ralf Schaffuss, Head of Retail Asset Management of owner Union Investment Real Estate, and Jens Horeis, General Manager of Center Management company Sierra Germany, talk about their latest innovation of the competition.

Most experts in the European placemaking industry have adopted a consciously positive stance with regard to the recently commenced business year.

The ACROSS Advisory Board has its say. On February 25, the ACROSS Retail Talk on “Outlook 2021” took place. 16 members of the ACROSS Advisory Board discussed the expectations and perspectives of the placemaking industry in an exciting year. A large, prominent expert audience followed the online event.

“The challenge in 2021 is to get back to business at a full speed, understanding that unemployment has gone up considerably in some countries, that the power spend of our customers might have suffered and that, disappointingly but not surprisingly, too many governments in this world do not seem to have control over the pandemic situation.”

Multi recently published its Pan European Customer Monitor + Covid-19 Survey. For Head of Research Mariam Hussain, the most positively surprising result was that 70% of visitors surveyed indicated that shopping centers are valuable places to spend time in and will continue to be especially once the pandemic is over.