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Opinion

PERSONAL COMMENTARIES OF PLACEMAKING EXPERTS

“Great placemaking means rethinking investment, business and operating models,” states William Kistler, Founder and Managing Partner of UrbanOvation, in the latest “Industry Outlook 2024”.

“There is a unique opportunity for those who stand out, pioneer innovative concepts and set trends,” states Romina Jenei, CEO of RegioPlan Consulting, in the latest “Industry Outlook 2024”.

“In the future, shopping centres will look different to how they do today, but if they lean into the change, they can be just as successful as they have been in the past,” states Thomas Mark, President of MK Illumination, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

Why has our industry been so willing to settle for boring? Asks Cindy Andersen, Managing Director at Ingka Centres. The endless rows of identical stores, the predictability of a food court’s menu, the steady drone of escalators… These conventions have been the traditional hallmarks of shopping center decline for decades. To stay relevant, we must evolve as an industry.

“Placemaking is the art of shaping a special destination and making an emotional connection with the visitor during his on-site experience,” states Steffen Hofmann, Managing Partner at ambas Real Estate GmbH, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

“The outlet sector has demonstrated it has its eye firmly on the ball, as well as the capacity to anticipate, be agile, flexible and ready to meet whatever changes come next,” states Daniel Losantos, CEO of NEINVER, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

“The fundamental change awaiting the Placemaking Industry is a shift towards exceptional agility and adaptability, driven by AI and ML,” states Markus Porvari, President and CEO at HyperIn, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

“Opportunities will come if we develop strategies to change the rhythm of our assets, from a ‘shopping rhythm’ to a ‘community rhythm’,” states Ibrahim Ibrahim, Managing Director of Portland Design, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

In a world dominated by online shopping, the role of brick-and-mortar retailers is at a critical turning point. The ACROSS Advisory Board discussion in Cannes shed light on a pressing issue – the need to re-educate consumers about the value of physical shopping experiences. Ben Chesser, CEO of Coniq, shares his view on the matter – a PropTech perspective.