Proptech Archives

MONETIZATION: EMPOWERING SUCCESSFUL (RE)DEVELOPMENT

In today’s challenging market, how can stakeholders truly maximize value? As consumer behaviors evolve and sustainability becomes a priority, innovative monetization strategies are essential, especially in redevelopment projects. The commercial real estate sector has historically adapted to economic changes, transforming into an ecosystem in which experience, technology, and community engagement are crucial.

Mallcomm Acquires MyTAG as Part of Ambitious Growth Strategy

Mallcomm has announced the acquisition of MyTAG, a global software and technology company offering solutions for proof of presence, proof of compliance and enhanced security to safeguard people, property and assets.

EMPOWERING COMMERCIAL REAL ESTATE WITH INNOVATION: INSIGHTS FROM EXPO REAL 2024 WITH HYPERIN

Expo Real, Europe’s largest property and investment trade fair, concluded with a strong focus on digital transformation in the real estate sector. Among the key exhibitors, HyperIn stood out for its contributions to discussions on the evolving landscape of commercial real estate technology. The event served as an important platform for HyperIn to showcase their all-in-one platform, engaging industry leaders and sharing insights on how technology is shaping the future of property management.

EXPERIENTIAL RETAIL: SHAPING THE FUTURE OF SHOPPING CENTERS

Shopping centers—including multi-use, regional, luxury centers, and outlet malls—should always be looking for ways to increase traffic and maintain loyalty among existing shoppers, as well as attract new visitors. This article by Placewise CEO Susan Hagerty Bonsak delves into how experiential marketing can help centers evolve into vibrant community hubs. Let’s explore a hypothetical event, Sensory Spring Fest, which uses experiential marketing to create engaging activities, drive sales, and build strong community ties.

WHY COMMUNITY IS THE BIGGEST THING WE’RE NOT TALKING ABOUT

Hardly any other word has characterized the real estate industry lately as much as transformation. It describes many different aspects and involves all stakeholders. However, one area that is often neglected is community building. We are ignoring the most critical group: the users and consumers. David Fuller-Watts, CEO of Mallcomm, explains in this interview what community building should stand for today and what the real estate industry, including proptech, needs to do to serve their communities’ changing needs.

Key Factors Driving Quality At Shopping Centers

Why do we visit shopping centers? Is it merely for shopping, or are we seeking entertainment, a place to meet, or perhaps all of these experiences combined? Despite the diverse reasons that draw us to shopping centers, one expectation remains consistent across all visits: the demand for quality.

HyperIn & SusHi Tech Tokyo 2024: Bridging the Gap Between Continents for a Sustainable Future

This year´s SusHi Tech Tokyo 2024 aimed at fostering cooperation between Japan and Finland by providing a platform for tech companies of both countries to promote sustainability technology and ESG principles. Markus Porvari, President and CEO of HyperIn, represented the company as a keynote speaker at the conference. HyperIn has demonstrated how a startup can successfully grow into a thriving enterprise, showcasing real cases of how some of the leading companies in the Nordics are succeeding with sustainable technology.

OCTOPUS – a physical touch of retail

“Octopus is not just creating technology; we are building an entire ecosystem that mirrors the online world’s interactivity in the physical world, all centered around our screens and the Octopus app. We are crafting an environment where digital engagement is as natural and intuitive as using a smartphone or computer,” explains Emre Yıldız, CEO and Founder of Octopus, in his interview with ACROSS.

HOW A EUROPEAN CITY CENTER GOT 25.000 RESTAURANT VISITS IN 10 DAYS FROM A STAND ALONE DIGITAL CAMPAIGN

The Town Centre Management – ‘Bergen Sentrum AS’ – recently invited all their database profiles (‘loyalty members’) to an event named Bergen Eats Out. For the first time they were running an entire campaign exclusively through the app. The result: The app was the 3rd most downloaded app in Norway even before the official launch.

Rediscovering the Essence of Retail: Re-Educating the Consumer

In a world dominated by online shopping, the role of brick-and-mortar retailers is at a critical turning point. The ACROSS Advisory Board discussion in Cannes shed light on a pressing issue – the need to re-educate consumers about the value of physical shopping experiences. Ben Chesser, CEO of Coniq, shares his view on the matter – a PropTech perspective.

The Use of Artificial and Virtual Intelligence in Retail

There are a variety of ways that retail companies are cleverly utilizing artificial intelligence, states Marc Giovannini, founder of Omniaz. He highlights use cases, explains the growing interest, and discusses why hyped products like the much-anticipated Apple Vision Pro may be a push toward mass adoption, but are not the breakthrough product the industry is waiting for.

WHY DIGITAL PLATFORMS ARE NO LONGER A NICE TO HAVE

In an age where businesses and consumers get bombarded with digital communications, relevant information must get to people at the right time. Any mall business that sends generic messages to its tenants or shoppers will quickly lose their interest. Digital platforms are fundamental to improving the performance of shopping malls and their tenants.

Centers and their tenants need a joint focus on the end user!

Susan Hagerty Bonsak is the new CEO of Placewise and, in this role, one of the recent members of the ACROSS Advisory Board. She strongly believes in footfall and the future of physical malls. In her first interview with ACROSS, she shares her view on the European shopping center industry, the importance of data connected with technology, and why a collaborative focus of all stakeholders is so important.

Journey to Energy Efficiency & Decarbonization with Sleep Country Canada: A BrainBox AI Case Study

Retailers are increasingly looking for innovative solutions to reduce their operational costs and make a significant positive impact on the environment. One such forward-thinking retailer, Sleep Country Canada, partnered with local decarbonization experts, BrainBox AI, to employ their AI for HVAC technology across their retail portfolio.

What will the mall of the future look like?

Technology will shape the shopping malls of the future, making them more efficient, customer-focused, and sustainable. David Fuller-Watts, CEO of Mallcomm, explains.

Energy cost savings via AI: “Retail is where we can make the biggest difference”

Buildings are one of the main contributors to CO2 emissions: They are responsible for nearly 20% of greenhouse gas emissions worldwide. In addition, maintaining inefficient building systems costs real estate companies dearly. As Martin Gruber, Director Europe at BrainBox AI, explains, BrainBox AI is the market leader in Autonomous Decarbonization services to accelerate your decarbonization journey powered by Artificial Intelligence.

HOW MALLS ARE PIVOTING TOWARD A SUSTAINABLE TOMORROW

There is a collective push within shopping centers to preserve the planet, says Jean Carlos Delgado, Marketing and Brand Director at HyperIn. In this guest article, he uses case studies to explain how eco-friendly evolution can take place.

Placewise Group Appoints Susan Hagerty Bonsak as New CEO

Placewise Group has announced the appointment of Susan Hagerty Bonsak as its new Chief Executive Officer, effective October 1, 2023.

The Future Of Retail Parks: adaptation and innovation in a changing landscape

The retail park: a cornerstone of modern consumer culture that has long been a popular destination for shoppers seeking convenience, variety, and an all-in-one shopping experience. As technology and consumer preferences continue to evolve, the future of retail parks faces both challenges and exciting opportunities. Joseph Jarvis, Content Marketer at Chainels, explores how retail parks are likely to adapt and innovate to remain relevant in the rapidly changing retail landscape.

Keep the Spending Local via Technological Solutions

“The real value of a mixed-use property is when the stakeholders benefit from each other,” says Erwin Buckers. The CEO of Chainels spoke to ACROSS about the company’s plans and why the mixed-use trend will not only make the idea of community more important, but will also be a catalyst for Proptech solutions.

A DIGITAL PATH TO COMMUNITY

“The whole industry needs to prepare to be relevant for the unforeseeable future,” states Peter Tonstad, CEO of Placewise, in his latest PropTech column. According to him, shopping centers have the opportunity to do better by their local communities, by simply “doing good”. Introducing digital solutions is a very helpful tool to do so.

Unlocking the Power of Partnership: Wiacom and Placewise Transforming the Shopping Experience

In today’s digital age, shopping centers face the challenge of understanding their customers’ behaviors and preferences while delivering personalized experiences. Wiacom, a leading WiFi marketing company, and Placewise, a proptech provider to the global retail real estate industry, have forged a powerful partnership that revolutionizes how shopping centers collect valuable data and engage with their shoppers.

Placewise Doubles Its Position In Finland

One of the biggest shopping centers in Finland, Sello, located in Espoo, Helsinki’s metropolitan area, has selected Placewise to provide its digital services.

Seppä Shopping Center First To Reward Finnish Shoppers For Loyalty With Seppä Klubi Mobile App

Seppä is the first Finnish shopping center to introduce a loyalty application, Seppä Klubi, which rewards loyal customers for their purchases and behavior. The Seppä Klubi will launch this coming June and can be downloaded for both Android and iPhone.

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