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Proptech

RETAIL TECHNOLOGY

credit: BrainBox AI

Energy cost savings via AI: “Retail is where we can make the biggest difference”

Buildings are one of the main contributors to CO2 emissions: They are responsible for nearly 20% of greenhouse gas emissions worldwide. In addition, maintaining inefficient building systems costs real estate companies dearly. As Martin Gruber, Director Europe at BrainBox AI, explains, BrainBox AI is the market leader in Autonomous Decarbonization services to accelerate your decarbonization journey powered by Artificial Intelligence.

As the first center to introduce non-touch screen directories, Citycon Lippulaiva has paved the way for the replacement of conventional paper and plastic posters. /// Jean Carlos Delgado is the Marketing and Brand Director at HyperIn.

HOW MALLS ARE PIVOTING TOWARD A SUSTAINABLE TOMORROW

There is a collective push within shopping centers to preserve the planet, says Jean Carlos Delgado, Marketing and Brand Director at HyperIn. In this guest article, he uses case studies to explain how eco-friendly evolution can take place.

retail parks faces both challenges and exciting opportunities. /// credit: Chainels

The Future Of Retail Parks: adaptation and innovation in a changing landscape

The retail park: a cornerstone of modern consumer culture that has long been a popular destination for shoppers seeking convenience, variety, and an all-in-one shopping experience. As technology and consumer preferences continue to evolve, the future of retail parks faces both challenges and exciting opportunities. Joseph Jarvis, Content Marketer at Chainels, explores how retail parks are likely to adapt and innovate to remain relevant in the rapidly changing retail landscape.

Erwin Buckers, CEO of Chainels. /// credit: Erwin Buckers

Keep the Spending Local via Technological Solutions

“The real value of a mixed-use property is when the stakeholders benefit from each other,” says Erwin Buckers. The CEO of Chainels spoke to ACROSS about the company’s plans and why the mixed-use trend will not only make the idea of community more important, but will also be a catalyst for Proptech solutions.

credit: Placewise

A DIGITAL PATH TO COMMUNITY

“The whole industry needs to prepare to be relevant for the unforeseeable future,” states Peter Tonstad, CEO of Placewise, in his latest PropTech column. According to him, shopping centers have the opportunity to do better by their local communities, by simply “doing good”. Introducing digital solutions is a very helpful tool to do so.

Unlocking the Power of Partnership: Wiacom and Placewise Transforming the Shopping Experience

In today’s digital age, shopping centers face the challenge of understanding their customers’ behaviors and preferences while delivering personalized experiences. Wiacom, a leading WiFi marketing company, and Placewise, a proptech provider to the global retail real estate industry, have forged a powerful partnership that revolutionizes how shopping centers collect valuable data and engage with their shoppers.

Proptech Is by No Means a Hype – 15 Years of Evolution and Adaptation

Few changes have been as noticeable in business and society as the technological developments of the last 15 years. New platforms and digital ecosystems have opened up huge new global opportunities. Within the shopping center industry, a whole new segment has emerged: The Proptech sector. Peter Tonstad, CEO of Placewise, looks back, explains the most important developments, and reveals the biggest challenges facing retail real estate.

MALL OF THE FUTURE

Meeting customer expectations for omnichannel experiences is key to the success of the mall of the future, argues Peter Tonstad in his PropTech column. His company, Placewise, is heavily investing in products in order to address the longer-term expectation that shopping centers will become true omnichannel offerings.

credit: Coniq

How to Leverage Green Loyalty at Your Retail Destination

Now, more than ever, consumers want to reduce their overall expenditure, lower their consumption, and adopt sustainable practices. As a result, retail destinations must incorporate sustainability to meet growing customer expectations and nurture their customer relationships. That is why Coniq has created this list of top tips to help start any mall’s sustainability journey.

credit: HyperIn

HyperIn: Winter Is Coming …

Retail real estate is facing tough times as we close in on the prospect of a long, cold winter. Amidst the impending energy and economic crisis and an escalating threat resulting from a war in Europe, for many, the fear is here. Investor insecurity is high, and property owners are wary of fuel and finances running into scarce supply. However, as we have learned from the COVID-19 pandemic, where there is a challenge, there is also an opportunity.

Prioritizing Digital Innovation During a Downturn?

At a time of record high inflation and rising interest rates, consumers are expected to spend less on virtually everything for the foreseeable future. Naturally, companies are focused on operational efficiency and cost cutting. Both investment and innovation are often deferred or postponed.

credit: Mart Production

Improving the Customer Experience through the Lens of Data

Landlords, tenants, and service providers have to collaborate with each other in order to create the best customer experience. Data helps when it comes to making better decisions. PropTech enables landlords to connect using such data.

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Data exchange in the placemaking industry: Is data-sharing equal to data-caring?
The exchange of data puts the tenant-landlord relationship to the test. While the advantages of data sharing are obvious, tenants in particular find it difficult to share relevant data. The main reason for this is a lack of trust in how this data is used.
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