Advertisement
Search
Close this search box.

Proptech

RETAIL TECHNOLOGY

Few changes have been as noticeable in business and society as the technological developments of the last 15 years. New platforms and digital ecosystems have opened up huge new global opportunities. Within the shopping center industry, a whole new segment has emerged: The Proptech sector. Peter Tonstad, CEO of Placewise, looks back, explains the most important developments, and reveals the biggest challenges facing retail real estate.

Meeting customer expectations for omnichannel experiences is key to the success of the mall of the future, argues Peter Tonstad in his PropTech column. His company, Placewise, is heavily investing in products in order to address the longer-term expectation that shopping centers will become true omnichannel offerings.

Now, more than ever, consumers want to reduce their overall expenditure, lower their consumption, and adopt sustainable practices. As a result, retail destinations must incorporate sustainability to meet growing customer expectations and nurture their customer relationships. That is why Coniq has created this list of top tips to help start any mall’s sustainability journey.

Retail real estate is facing tough times as we close in on the prospect of a long, cold winter. Amidst the impending energy and economic crisis and an escalating threat resulting from a war in Europe, for many, the fear is here. Investor insecurity is high, and property owners are wary of fuel and finances running into scarce supply. However, as we have learned from the COVID-19 pandemic, where there is a challenge, there is also an opportunity.

At a time of record high inflation and rising interest rates, consumers are expected to spend less on virtually everything for the foreseeable future. Naturally, companies are focused on operational efficiency and cost cutting. Both investment and innovation are often deferred or postponed.

Landlords, tenants, and service providers have to collaborate with each other in order to create the best customer experience. Data helps when it comes to making better decisions. PropTech enables landlords to connect using such data.

“As travel restrictions are eased over the coming months we will see the full return of tourist travel, which is good news for luxury retail destinations across the UK and Europe.”

Bigger leaps are being taken to lift us out of this pandemic. We still have a long way to go, the path ahead will be rocky, and the load we must carry is heavy. However, not everyone should expect the party to begin once we make our way out of the darkness. The beat of the drum and the rhythm of the song have changed.

The real estate business is not a sport but there are many similarities. Fair play, progress through training, new methodologies, competition, success (and failure), injuries and recovery, awards, fame etc.