Proptech

RETAIL TECHNOLOGY

Responding to the pandemic’s impact

How PropTech is supporting the opening and recovery of malls and the continued expansion of retail.

Marketplace 2.0–the future of shopping centers

“Our target for our respective clients is to deliver 10% of all sales at the shopping center through the digital marketplace within three years.”

Why Proximity Marketing is the Future of Customer Engagment for Retail

According to Coniq’s paper, geo-loyalty, the integration of proximity marketing, and customer loyalty programs are the future for retail destinations because they effectively engage consumers in-store AND online.

Developing our marketplace offering

“Retailers on average seem very happy that shopping centers are going down the path of fully serving them in the digital channels as they are doing in the physical space.”

Shoppers Want Appointments

“By messaging the store in advance via the app, shoppers can ask to view or try on specific items in their sizes and preferred colors, thus giving them exactly what they want without wasting any time.”

“You Just Have to Play Your Cards Right”

Landlords have assets at their disposal that e-commerce lacks. That allows for a unique mix of services and experience under a single, local roof, says Markus Porvari, Founder of HyperIn and Member of the ACROSS Advisory Board.

Expanding the Boundaries of “PropTech”

PROPTECH COLUMN | “As digital consumer databases typically reach between 10% and 50% of unique annual physical visitors and beyond, each shopping center would have as strong a value proposition vis-à-vis tenants in the digital space as those with physical stores.” | By Peter Tonstad

The mall as a platform

The best shopping centers must be underpinned by a technology platform powered by high density, connected technology infrastructure, technology services and real-time, actionable shopper data, delivering a highly personalized experience for how shoppers want to engage with the destination. It must be an online to offline to online journey and it should be continuous not just at a few key times a year.

Sustainability and shopper behavior: second hand and vintage clothing gain popularity

“Several shopping centers have already established second-hand item exchange days for their shoppers. Malls are perfect locations for such activities, and the opportunities go beyond leasing floor space to second-hand stores.”

Keep calm and carry on, just not as before

The Covid-19 pandemic will cause lasting change in the way that we live, work, play, and particularly in the way we shop.

“The industry has finally woken up and takes digitalization more seriously”

The importance of multichannel communication between mall management, tenants and consumers has become clearer to everyone during the isolation, says Hannu Käki VP, Business Development at HyperIn, in his interview.

Westfield London Launched the First AI-Powered Store

“The Trending Store” tracked more than 400,000 early adopters and innovators from 150 countries and 1,000 cities from across the globe in an effort to identify the next big trends. Garments and accessories were then stocked based on items that were trending in real time across social media.

Alexa Responds at Romaest

A Rome-based shopping center has become the first in Italy to install Amazon’s cloud-based voice service.

The Future Began Yesterday

The technological challenges that brick-and-mortar retail faces – a deliberately critical scenario.

Always at your service!

Shopping centers gain their competitive edge with innovative support options that bind customers to them and motivates these customers to return.

“Every decision maker in the industry is interested in speaking with us”

The Norwegian Boostcom Group is a world-leading PropTech supplier for shopping centers. In an interview with ACROSS, CEO Peter Tonstad explains how he manages to reach up to 80% of mall visitors.

Everyone Needs to Be Aware of What is Happening, When, and Why

Dutch company Chainels’ platform provides the tools that are necessary to reach and engage mall stakeholders.

The Emotional Connection with the Always Connected Consumer

“Artificial intelligence, for example, already enables the personalization of consumer relations and facilitates fast and efficient vehicle parking.”

The Value of PropTech in Property Management and Retailer Engagement

With 2019 heralded as the coming-of-age for PropTech, owners and managers of real estate are under increasing pressure to understand the value of technology when making key tech investment decisions.

Which e-commerce? How malls can morph into tech businesses, too

Opinions tend to be very much divided when it comes to the big e-commerce players.

Collaborative innovation success

Unibail-Rodamco-Westfield and Toolbox Group jointly developed Mallcomm, the retail community operations and engagement platform.

Technology: Delivering Competitive Edge and Increasing NOI

One of the most important aspects of the advancement of technology is how it has unlocked massive potential by transforming the way we communicate. In our daily lives, we now have at our fingertips instant ways to access important information, engage with people and brands that matter, and stay safe and informed.

“Technology for the Sake of Technology Is Fruitless”

The basic concept of shopping will not significantly change, forecasts Silvio Kirchmair, CEO of umdasch The Store Makers. However, he does anticipate legal intervention. Google, Facebook, and Amazon will all be required to pay their financial obligations to the State.

Do you know your customers?

How Big Data, mobile devices and social media revolutionize traditional customer retention management.

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