Retail

STRATEGIES AND EXPANSION PLANS OF RETAILERS

Kaufland Marketplace is continuing its international growth course and further establishes itself as one of the largest international e-commerce providers with its expansion into France and Italy. Both marketplaces are scheduled to go live in late summer.

By 2035, Gen Y will account for the largest share of global spending on air travel, which is why travel retail must do everything it can to remain relevant to this target group. Millennials’ demand for experiences is also shaping their purchasing and travel behavior, forcing retailers to rethink their store design and marketing strategies. Together with the subsequent Gen Z – whose values are guided by topics such as digitalization, authenticity and sustainability – these generations are not only influencing retail in general, but also the concept of the airport of tomorrow.

JYSK opened the first two stores in Casablanca, Morocco. The opening not only establishes JYSK’s presence in Africa but also marks a significant milestone as the company expands into its 50th country.

FACTORY outlet centers across Poland, operated by NEINVER, are gaining momentum with new store openings and significant expansions from long-standing retail partners. The latest updates to the brand portfolio, totaling nearly 2,200 sq m of added retail space, underscore outlet retail’s growing appeal and NEINVER’s commitment to supporting brand growth.

Westfield Shopping City Süd is taking the next big step in its sustainability efforts: Austria’s largest and most diverse shopping center has been awarded “Better Places Certification”, the first comprehensive sustainability standard for shopping centers that also covers environmental and social aspects.

The Main-Taunus-Zentrum welcomes another attraction: a new “Food Garden” opened in the shopping center in Sulzbach near Frankfurt am Main, planned and fully let after a construction period of around 15 months.

Westfield Überseequartier in Hamburg’s HafenCity officially opened its doors on April 8. By combining retail and experience concepts, Überseequartier could become a tourism magnet and economic driver that will further strengthen Hamburg as a metropolis. However, this success is not guaranteed for Hamburg, as there is also the danger of a weakening of the city center.

NEINVER has begun the refurbishment of Las Rozas The Style Outlets, a landmark retail outlet center to the northwest of Madrid, owned by Neptune, a joint venture between NEINVER and TIAA, Nuveen’s parent company. The 3-million-euro renovation project will update the center inside and out, transforming it into a more modern and inviting space while remaining true to its trailblazing spirit as Spain’s first outlet center, established 29 years ago.

Designer Outlet Kraków is set to open its doors in May 2025, bringing an elevated outlet shopping experience to one of Poland’s most vibrant and fast-growing regions. Strategically located to serve both the city of Kraków and the entire Lesser Poland area, this new destination promises exceptional style, value and convenience—all under one roof.

Levi Strauss announced its financial results for the first quarter, with reported net revenues up 3%, organic net revenues up 9% and the Levi’s brand up 8% globally, exceeding previous estimates.

Following the insolvency of Görtz Retail GmbH, several stores have to be closed, among them the 5,000 sq m flagship store in Hamburg as well, for which no interested party has been found.

Retail spaces must go beyond static displays and generic signage. Montse Ortega states that a well-executed VM strategy orchestrates movement, builds anticipation, and influences purchasing decisions. NEINVER’s Visual Merchandising & Experience expert explains how thoughtful Visual Merchandising enhances engagement, drives sales, and creates a shopping experience that customers want to return to.

The focus is always on the success that can be achieved together: Johan Caspar Bergenthal spoke with ACROSS Magazine about the success factors driving VIA Outlets and the industry in general. In addition to the consistent growth generated by VIA Outlets’ 3R strategy, the former shopping center industry executive cites the close collaboration with brands, something he hadn’t experienced before during his time in the full-price retail world.

BIG CEE has signed a financing agreement with the European Bank for Reconstruction and Development (EBRD) worth 100 million euros. BIG CEE will use the funds for its development in the Balkans to build three new retail parks in Serbia, further expanding its network. In addition, part of the funds will be allocated to refinancing two existing retail parks.