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Retail

STRATEGIES AND EXPANSION PLANS OF RETAILERS

In many ways 2024 has been a challenging environment for the sector. German consumers have been caught between slow wage growth and wider political uncertainty, both domestically and abroad. A weakened overall market in Germany also effects Potsdamer Platz. However, when consumer demand tightens you can still be successful if you have the right tenant mix.

Unibail-Rodamco-Westfield (URW) is once again strengthening the attractiveness of the shopping and leisure destination in North Rhine-Westphalia: for this purpose, rental areas of anchor partners are being comprehensively expanded to establish flagship formats and, at the same time, new brands are being brought on board to further diversify the product range at the center. In this context, Westfield Centro is also announcing several market entries in Germany. A number of the new partners are also placing a particular focus on sustainability in their business model.

The European outlet market is saturated; there are only a few white spaces. Rioja Estates is one of the most experienced European pre-developers and, as such, the first authority to decide whether a location can work. Together with ACROSS publisher Reinhard Winiwarter, Giles Membrey examines the outlet market in 2024 and explains why all players should urgently address technology, which markets in Europe still have potential, and how his company’s focus areas are changing.

As the year draws to a close, Reinhard Winiwarter, founder and publisher of ACROSS Magazine, and Klaus Striebich, Managing Director of RaRE Advise and Head of the ACROSS Advisory Board, pause to reflect on the retail real estate industry’s current state. Although 2024 has shown many positives, the two industry experts are concerned about one thing: the possibility that many industry players will not be able to keep up with the speed of change.

Well deserved honor: Rüdiger Dany, CEO of NEPI Rockcastle, received the lifetime achievement award at the prestigious 19th SEE Property Awards. This prize recognizes and celebrates Rüdiger Dany’s incredible 30-year career and his invaluable contribution to the real estate industry. In 2024, he continued to write his personal success story and that of NEPI Rockcastle. Probably no other company performed as well as NEPI in 2024. Reason enough to talk to Rüdiger Dany about the highlights of his company as well as current developments and challenges.

The outlet channel continues its success story, demonstrating high performance, attracting a steady influx of top brand names, and delivering outstanding value to both shoppers and tenants. NEINVER’s Leasing & Retail Director, Joan Rouras, highlights the company’s strategic approach to driving growth across its locations, ensuring that each center thrives in an increasingly competitive market.

Ingka Centres Futures is looking for partners to shape the future of retail. By collaborating with businesses of all sizes, the platform is transforming traditional shopping spaces into vibrant community hubs where people can connect, explore, and experience retail in a whole new way.

Over the past decade, the retail landscape has undergone a seismic transformation redefining the very essence of the sector. Customers’ expectations of convenience, personalization, experience, community, and sustainability have changed dramatically. The purpose of physical stores is being redefined, with goods and products taking a backseat to experiences. Today, successful retail destinations are those that cultivate connection, joy, and community.

With the expansion of the Gebr. Heinemann Duty Free Shop in Terminal 1 of Vienna Airport, umdasch The Store Makers is once again setting new standards in travel retail. The shop, which opened in September, offers travellers not only a larger selection of products, but also a unique shopping experience that meets the highest demands in terms of aesthetics and functionality – and all this on a total area of around 2,000 sq m.

Will Odwarka, Founder and CEO of Heartatwork Hospitality Consulting, and Jonathan Doughty, Managing Director of Viklari Consulting Ltd and Partner at Juniper Strategy, are food & beverage experts. They have helped to shape some of the most exciting F&B projects in Europe and beyond – but they are also travelers. For the latest print issue of ACROSS, the industry experts have compiled their Top 10 restaurants and hospitality businesses worldwide. Their selection illustrates one thing above everything else: To be among the leading F&B concepts, it is not necessary to create a specific menu or to offer a particular cuisine or format, nor does it matter whether you are a new or an old player in the market or whether you offer fast food or gourmet dishes – the most decisive factors are maximum customer focus and authenticity.

Exciting new leasing partners and new openings further cement Eurovea’s position as the most innovative and highest-quality shopping center in Bratislava. In an interview with ACROSS, Leasing Manager Katarina Paule talks about what it takes to prevail in a competitive market like Bratislava, why Eurovea offers the ideal market entry, why F&B and leisure, in particular, are influenced by the entire Eurovea City, and why it’s ultimately all about the community.

Retail parks have established themselves as one of the most stable asset classes in the retail sector in recent years. Making clever adjustments to the tenant mix ensures both the security and long-term development of a retail property. That fact is clearly demonstrated by a number of assets in MEC’s portfolio, in particular, by the Dreieich Nordpark case study, as Christian Thiele, Head of Leasing Management at MEC, explains.