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Retail

STRATEGIES AND EXPANSION PLANS OF RETAILERS

A crisis forces us to think in new and different ways. It is a challenge – but finally, almost always, it leads up to new ideas and helps to speed up the much-needed change, states Caroline von Westerholt, Head of Strategy & Repositioning of Retail Properties at Twenty One Media GmbH. She explains her biggest learnings from the current crisis.

In the future, cities will have more green spaces than parking spaces for cars. New models of use such as subscription models or special leasing options are already being offered by some providers, the call for more efficient use of vehicles is becoming louder and louder.

Congratulations to all MAPIC Awards winners, who were honoured for their excellence, innovation, and creativity in the retail real estate sector.

The role of shopping center events has changed: So-called “community events” have become increasingly common. They often replace traditional event formats that have dominated the center event scene for many years. André Stromeyer, Managing Director at HBB, and Anita Stampfl, Special Projects Manager at HBB discuss why the situation is the way it is, where the advantages and challenges lie, and why this fact does not make center marketing any easier.

Why should customers visit stores in which they know exactly what to expect? In order to captivate their guests, stationary stores need a network of creative ideas, event plans, a talent for creating narratives, and a considerable amount of boldness. Therefore, some old dogmas have to be thrown overboard.

London’s scene has a new favorite neighborhood that has long been considered trendy: the multicultural quarter of Shoreditch in the Hackney district in the northwest of the center.

People are key to the success of a retail company. However, in order to ensure operational excellence, new approaches to employer branding are needed in the retail sector. The shortage of skilled workers has been a topic of discussion for some time. The effects of the pandemic have exacerbated the situation in many industries.

What does a family business based in St. Veit an der Glan in Austria, roughly 20 km from Lake Wörthersee, do that has been concerned with time for over 45 years? It creates a paradise of deceleration.

In terms of marketing, they are by far the most powerful generation that has ever existed and could be the most useful when it comes to bringing people back to physical stores.

Retail and wholesale will need to continue to invest in digital, sustainability, and people, says Neil McMillan from EuroCommerce. ACROSS spoke with him about the current challenges facing the retail sector, the differences within the various European markets, and how the sector can deal with labor shortage and find a better e-commerce strategy.

We are all still feeling the social and economic disruption caused by the pandemic. The harsher the global impact, the better we should be able to understand each piece of the entire puzzle. The purpose of this article is to open a discussion on an important topic in retail real estate, based on data and forecasts provided by RegioData Research.

The Retail Village brings new up-and-coming concepts, digital marketplaces, quick-delivery specialists, and DNVB together. This focus on new retail brands and concepts from around the world will be introduced at this year’s show.

The events of the last few years, increased transparency in general, and last but not least, technology and globalization have resulted in a new kind of customer. These new customers are both mature and competent. Retailers would do well to regard them as such.

In order to become the “center of the community”, retail spaces have to offer public services that people want and need, as well as opportunities for people to come together and build community. That entails, among other things, rethinking the tenant mix to generate footfall as well as creating more events and activities that attract people.