Madame Coco is following an ambitious expansion plan. France, Spain, England, Poland, Germany, the Netherlands, and the Czech Republic are on the company’s list. Cem C. Işık explains the strategy and why the expansion plan includes establishing physical retail stores and integrating e-commerce operations.

Our new playground for the last two years has been Europe, states Serdar Ersoy, the General Manager of DeFacto’s Alternative Sales Channels and Business Development. At the end of 2021, DeFacto opened its first new-generation store in Berlin and has expanded throughout Europe. In this interview, Ersoy explains market challenges, how DeFacto introduced a new-generation franchise model, and why DeFacto is not only a retail but also a tech company.