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THE LATEST PLACEMAKING NEWS

“The money is there but is selective” – There are and will always be investments in retail real estate. Investing in retail real estate is particularly attractive since the industry has come through the crisis faster than other asset classes. In the latest ACROSS Retail Talk, “Euphoria, a new dawn, or more of the same?” sheds light on the investor’s perspective for 2024, a high-caliber panel concluded: There are more opportunities than ever, not only in the CEE-market, but also in so called struggling markets like Germany and Spain.

According to the German Süddeutsche Zeitung, Union Investment wants to sell the shopping arcade “Fünf Höfe” in Munich´s old town center to one of Germany’s richest families. The purchase price is expected to be just under 800 million euros.

There are 211 major outlet centres in Europe. Differences in brand line up have created a clear performance hierarchy of sites, which is widely understood by outlet professionals, states Ken Gunn in his lastest European Outlet Ranking. It is possible to use this hierarchy to profile brands by the performance quality of their locations and ultimately rank outlet centres by the strength of brands present.

Shopping centers with high vacancy rates vs. booming outlets – so why not combine shopping centers and outlets? Haslinger Retail Real Estate Consulting is doing just that in St. Augustin, Germany: Huma World is a hybrid center with an outlet on the upper floor and a classic shopping center offering on the lower floors. In short, it is a weatherproof outlet with many restaurants and extended services. Michael Haslinger explains the advantages for brands, owners, and customers and why hybrid centers are not cure-all for the struggling shopping center sector.

All outlet players have worked hard to improve their attractivity, engage new retailers, offer more exciting Food & Beverage formats, provide more premium hospitality services and realize strong marketing campaigns, states Caroline Lamy, CEO of Magdus and the CL Outlet Consulting company. In this interview, she gives an overview of the European Outlet market.

Leo’s Abenteuerpark GmbH is building a new indoor adventure world for children on an area of 4,000 sq m at Paunsdorf Center in Leipzig. The adventure park is scheduled to open in spring 2025. As part of the sector trend leisure and entertainment, Unibail-Rodamco-Westfield (URW) Germany and Leo’s Abenteuerpark are strengthening the location’s profile as a family friendly and experience-orientated shopping and leisure destination in the region.

Jan Niclas Brandt will become the new CEO of MediaMarkt Austria and MediaMarkt Switzerland starting April 1, 2024. The native German with Norwegian roots is taking on this dual role as part of a strategic realignment of the management levels in both countries. The aim is to grow closer together operationally and to benefit from complementary skills. Cooperation with the parent company will also be intensified.