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THE LATEST PLACEMAKING NEWS

Left-to-right: The Playce exterior, Berlin, and The Alchemist restaurant and cocktail bar at The Playce. /// credit: Rory Gardiner, The Alchemist

RETAIL’S RENAISSANCE BY BROOKFIELD PROPERTIES: A NEW PURPOSE NEEDS A NEW EQUATION

Over the past decade, the retail landscape has undergone a seismic transformation redefining the very essence of the sector. Customers’ expectations of convenience, personalization, experience, community, and sustainability have changed dramatically. The purpose of physical stores is being redefined, with goods and products taking a backseat to experiences. Today, successful retail destinations are those that cultivate connection, joy, and community.

credit: umdasch

umdasch The Store Makers Realises Austria’s Largest Duty Free Shop At Vienna Airport

With the expansion of the Gebr. Heinemann Duty Free Shop in Terminal 1 of Vienna Airport, umdasch The Store Makers is once again setting new standards in travel retail. The shop, which opened in September, offers travellers not only a larger selection of products, but also a unique shopping experience that meets the highest demands in terms of aesthetics and functionality – and all this on a total area of around 2,000 sq m.

Will Odwarka, Founder and CEO of Heartatwork Hospitality Consulting (left), and Jonathan Doughty, Managing Director of Viklari Consulting Ltd (right). /// credit: ACROSS, Will Odwarka, Jonathan Doughty

WILL & JOHNNY’S TOP 10: THE MOST SUCCESSFUL AND NOTEWORTHY FOOD CONCEPTS

Will Odwarka, Founder and CEO of Heartatwork Hospitality Consulting, and Jonathan Doughty, Managing Director of Viklari Consulting Ltd and Partner at Juniper Strategy, are food & beverage experts. They have helped to shape some of the most exciting F&B projects in Europe and beyond – but they are also travelers. For the latest print issue of ACROSS, the industry experts have compiled their Top 10 restaurants and hospitality businesses worldwide. Their selection illustrates one thing above everything else: To be among the leading F&B concepts, it is not necessary to create a specific menu or to offer a particular cuisine or format, nor does it matter whether you are a new or an old player in the market or whether you offer fast food or gourmet dishes – the most decisive factors are maximum customer focus and authenticity.

A year and a half since the opening of the expansion, Eurovea shopping center has reached 95% occupancy, and has successfully renewed around 50 leases this year. /// credit: Eurovea

EUROVEA: HOW TO CREATE A UNIQUE SHOPPING CENTER ON A SATURATED MARKET

Exciting new leasing partners and new openings further cement Eurovea’s position as the most innovative and highest-quality shopping center in Bratislava. In an interview with ACROSS, Leasing Manager Katarina Paule talks about what it takes to prevail in a competitive market like Bratislava, why Eurovea offers the ideal market entry, why F&B and leisure, in particular, are influenced by the entire Eurovea City, and why it’s ultimately all about the community.

Christian Thiele, Head of Leasing Management at MEC (left), Dreieich Nordpark, Germany (right). /// credit: MEC

BEYOND LOCAL SUPPLY: THE RIGHT TENANT MIX IS THE KEY TO RETAIL PARK SUCCESS

Retail parks have established themselves as one of the most stable asset classes in the retail sector in recent years. Making clever adjustments to the tenant mix ensures both the security and long-term development of a retail property. That fact is clearly demonstrated by a number of assets in MEC’s portfolio, in particular, by the Dreieich Nordpark case study, as Christian Thiele, Head of Leasing Management at MEC, explains.

In January 2023, Sonae Sierra announced a further step in its growth in Italy by signing a partnership with Chorus Life for the leasing of the retail space of the new “City of the Future” model, developed by the POLIFIN Group and built by COSTIM. /// credit: Sonae Sierra

“THE GREATEST NEED IN PROPERTY MANAGEMENT TODAY IS ADAPTABILITY”

“Across all markets, we are seeing that retail has remained a resilient and thriving sector,” explains Cristina Santos, Executive Director Property Management at Sonae Sierra. More than almost any other European company, Sonae Sierra is strategically diversified across several regions and adapts to the specific requirements of each. The company has extensive experience with its own properties and has increasingly used that knowledge as a cornerstone of its approach to manage third-party properties.

"HOUSE OF SILHOUETTE" in Vienna, Austria. /// credit: umdasch The Store Makers

HOUSE OF SILHOUETTE in Vienna: umdasch The Store Makers Create A Unique Retail Experience

With the opening of the ‘HOUSE OF SILHOUETTE’ on December 2, the renowned eyewear manufacturer Silhouette Group is setting new standards for premium optics in Vienna on the occasion of its 60th anniversary. In a historic building at the prestigious address Herrengasse 1, an exclusive store awaits visitors, allowing them to immerse themselves in the world of premium eyewear.

Europa-Galerie Saarbrücken, Germany. /// credit: Sonae Sierra

Best-Practice Example: Europa-Galerie Saarbrücken — “Operators Need To Find Neighboring Tenants That Can Build Synergies”

Retail is polarizing towards the absolute top locations, among them metropolitan locations, and A-cities. There are many cases proving this but there are also exceptions – and not just any, but successful exceptions. The recent DeepTalk online-discussion took a closer look at one such exception and looked a little behind the letting and positioning strategies of the Europa-Galerie Saarbrücken in Germany, one of the outstanding best-practice examples.

credit: HyperIn

MONETIZATION: EMPOWERING SUCCESSFUL (RE)DEVELOPMENT

In today’s challenging market, how can stakeholders truly maximize value? As consumer behaviors evolve and sustainability becomes a priority, innovative monetization strategies are essential, especially in redevelopment projects. The commercial real estate sector has historically adapted to economic changes, transforming into an ecosystem in which experience, technology, and community engagement are crucial.

BIG FASHION Belgrade, Serbia. /// credit: BIG CEE

MIXED-USE BY BIG CEE: CHANGING THE DYNAMICS OF WESTERN BELGRADE

In the western part of Belgrade, Serbia, BIG CEE is developing a unique multiuse concept. The project, totaling 105,300 sq m, comprises a residential area that includes nearly 1000 apartments, an office building, and a retail area. With this project, BIG CEE works towards a positive development boost for the entire area.

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European Industry Experts' Outlook On 2025's Challenges And Opportunities
We started 2024 with many uncertainties, and when we look back, hardly anyone wanted to commit to anything concrete. Yet, despite that, the industry clearly closed the year in a better position. To record some of the most important changes, we invited top industry experts from all around Europe to share their insights and outlook on the year ahead of us.
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