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THE LATEST PLACEMAKING NEWS

credit: Safe Asset Group

Mylly awarded SHORE certification GOLD-level

MYLLY Shopping center was awarded SHORE certification GOLD-level Outstanding becoming the best in Finland, and continues building trust with its tenants and visitors.

credit: HBB

HEMA to open in Rathaus Galerie Essen

A new attraction for the HBB shopping center: The Dutch department store chain HEMA is opening up a new branch in Rathaus Galerie Essen, Germany.

Credit: Christian Stemper

Real Estate Marketing – Why Not Do It Better?

“The world keeps on turning, but marketing strategies have been the same for decades,” is the verdict of Bernhard Klein, Chief Marketing Executive of IMMOFINANZ, on traditional marketing efforts in the retail asset class. In his guest contribution, he outlines various opportunities and improvements with the help of software-based automation of sales and marketing processes.

Credit: Greenman OPEN

GREENMAN OPEN STARTS TRIALS FOR VIRTUAL REALITY

Greenman OPEN sets the course for the digital future. Last weekend, the management teamed up with Karlsruhe-based metaverse infrastructure provider Mapstar AG for a Halloween event to show how digitalization can change the retail landscape. With its Metaverse for the real world, Mapstar made it possible for the visitors of the Biesdorf Center to use their own smartphones to merge the boundaries of reality with those of the digital world.

Credit: Fiba Commercial Properties

THREE MAJOR AWARDS FOR THE INEGOL SHOPPING MALL FROM THE US AND EUROPE

The Inegol Shopping Mall, an investment of Fiba Commercial Properties (Fiba CP), took home the European Property Awards grand prize in the categories of “Retail Development” and “Retail Architecture” within the scope of its renovation projects while its Transformation Story Project carried out during this period was awarded the gold medal by the Association of Marketing Communications Professionals in the category of “Corporate Social Responsibility”.

credit: HyperIn

HyperIn: Winter Is Coming …

Retail real estate is facing tough times as we close in on the prospect of a long, cold winter. Amidst the impending energy and economic crisis and an escalating threat resulting from a war in Europe, for many, the fear is here. Investor insecurity is high, and property owners are wary of fuel and finances running into scarce supply. However, as we have learned from the COVID-19 pandemic, where there is a challenge, there is also an opportunity.

credit: ECE

“A stationary presence is key to the success of retail concepts”

Never before has the retail sector faced so many challenges at the same time – and shopping center operators alike. Joanna Fisher, CEO at ECE Marketplaces, and Steffen Friedlein, Managing Director Leasing Services at ECE Marketplaces, explain why there are still grounds for optimism, and why flexibility is key – both when setting own priorities and in relation with tenants and investors.

credit: SonaeSierra

EVOLVING IN A CHANGING WORLD

Sonae Sierra accelerates the future-proofing of its real estate portfolio. Christine Hager, Sonae Sierra Director, responsible for property management in Germany, describes what being future proof means in today’s business world. There is one thing or particular note: Knowing how energy is being consumed is key to understanding and identifying where the most effective changes should be made.

Out now: New issue “RE-THINK! – How to reassess development, invention and communication in retail real estate”

OUT NOW – LATEST ISSUE! +++ RE-THINK! – How to reassess development, invention and communication in retail real estate. The real estate industry has been in a state of change for a few years now: increasing online retail, the move to multi-channel, changing logistics requirements, a strong emphasis on entertainment, a much higher level of diversity in retail, and last but not least, the big issue of ESG. “Re-think” – is the order of the day.

Credit: umdasch

UMDASCH-FINALLY TOGETHER AGAIN IN EUROSHOP 2023 DÜSSELDORF, GERMANY

From 26 February to 2 March 2023, the “who’s who” of the global retail industry will meet at EuroShop in Düsseldorf. umdasch The Store Makers will present a wide range of possibilities for a unique customer journey in Hall 12 under the motto “Sustainable Together”.

Credit: URW

FASHION LABEL ZARA TO OPEN FLAGSHIP STORE AT MINTO IN MÖNCHENGLADBACH, GERMANY IN THE FIRST QUARTER OF 2023

The Spanish fashion company Zara will open a new store with a flagship format in Minto in Mönchengladbach in the first quarter of 2023 on around 3,000 sq m of rental area. Zara will realise the brand’s latest design concept. Unibail-Rodamco-Westfield, owner and operator of Minto, and Inditex are once again strengthening their strategic partnership in Germany through the new cooperation in Mönchengladbach.

Credit: Via Outlets

FITCH RATINGS AFFIRMS VIA OUTLETS AT BBB+ WITH STABLE OUTLOOK

The leading owner-operator that is redefining the outlet shopping experience with a portfolio of eleven premium outlet centers in nine European countries – has had its Long-Term Issuer Default Rating (IDR) and senior unsecured rating of BBB+ with a stable outlook affirmed by ratings agency Fitch Ratings.

Ulrich Schmitz, Tobias Pickert, André Wittstock. Credit: ECE

THE ENERGETIC RENOVATION ROADMAP: MAKING SHOPPING CENTERS FIT FOR THE FUTURE

Climate-neutral real estate and long-term value retention: How can high-footfall properties such as shopping centers be operated in a climate-neutral manner in the future? What steps need to be taken in order to achieve that goal, and how much will it cost? ECE has developed a customized Energetic Renovation Roadmap for that particular asset class to help answer such questions.

Credit: Kaufland

KAUFLAND AND ULTRAGREENS OPEN THE FIRST VERTICAL GREENHOUSE IN ROMANIA

Kaufland and Ultragreens, formerly Microgreens Romania, are opening the first vertical greenhouse in Romania, with products for sale exclusively in the retailer’s stores. Green Hub Kaufland by Ultragreens is an extensive environmental and smart agriculture project, inspired by new trends in healthy eating and in line with the UN Sustainable Development Agenda.

Angel Gonzalez, Andrew Vaughan, Robin Visser, Ton van de Grampel. Credit: Redevco

REDEVCO ONBOARDS NEXTGEN’S TAKE ON FUTURE STRATEGY

To secure Operational Excellence, a company needs to invest in the next generation of leaders. Redevco’s management introduced a NextGen Board for young talent within the Redevco organization in Europe to bring together the next management generation and to address the topics of the future.

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Data exchange in the placemaking industry: Is data-sharing equal to data-caring?
The exchange of data puts the tenant-landlord relationship to the test. While the advantages of data sharing are obvious, tenants in particular find it difficult to share relevant data. The main reason for this is a lack of trust in how this data is used.
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