“With flagship destinations like Centro we set industry standards when it comes to connecting shopping and experiences”, says Paul-Eric Perchaud, Director of Operations at Unibail-Rodamco-Westfield Germany. “For this purpose, a unique and differentiating retail mix is fundamental. Hence, it is of greatest importance for us that the strongest brands can present themselves in the best possible way in our centers. We are thus very happy to welcome a successful brand like Sephora with a concept that will delight our visitors at Centro“.
Beauty haven at Centro: the Sephora boutique of the future
On the approximately 350 square metres sales area, the beauty label applies an innovative experience-oriented store concept that has already been proven in other European countries such as France, Denmark and Spain. Customers can extensively touch, try out and explore the products. Free makeup workshops and care tips from experienced cosmetic pros are also part of the offer and complete the interactive shopping experience.
The assortment reaches from trendy beauty products out of the own Sephora Collection through to lotions, fragrances, makeup, and care products of exclusive international brands like Charlotte Tilbury, Too Faced, Tarte Cosmetics, Glamglow, Kaviar Gauche, and Hermès. The new Sephora boutique is the brand’s first independent store in Nordrhein-Westfalen and the third store location in Germany at all.
Götz Haßmann, Director of Leasing at Unibail-Rodamco-Westfield Germany, is also glad about the accession: “With the new Sephora flagship store we have gained an attractive brand that brings tomorrow’s shopping experiences to the current day. With that, we further sharpened the profile of Centro as a unique shopping destination. We will continue to keep this as our focus in terms of leasing“.
Flagship shopping destination in the Ruhr area: Centro in Oberhausen
With a total area of 242,000 sq m, Centro is the largest shopping and leisure centre in Germany. Around 250 shops, 20 gastronomy concepts on the promenade, a multifunctional hall with 12,500 seats, the Legoland® Discovery Centre and a cinema are located on the area. Centro itself attracts more than 16 million visitors per year. Moreover, the direct environment in the district Neue Mitte offers a theatre, a trampoline park, an aquarium, an adventure waterpark, and the well-known exhibition centre Gasometer.
Through direct motorway connections as well as tram and bus stops directly at its doorstep, Centro is optimally integrated into the regional and transregional infrastructure. Until summer 2019, Unibail-Rodamco-Westfield is modernising the gastronomy area in Centro for more than 10 million euros. In addition, a new concept for Centro leisure park will be presented in 2019.
