In 2023, Deichmann sold 184 million pairs of shoes in stores and online worldwide – up 1.4 percent on the previous year. The family business also grew significantly in Germany. Sales there rose by around nine percent to just under 2.8 billion euros.
In addition to the company’s own brands, its success is also based on the increasing sales of top manufacturers such as Esprit, Adidas, Puma, Nike and Fila. Also, the attractive store network and innovations such as digital foot measuring devices are a further reason.
This year, Deichmann plans to invest around 374 million euros in its modern store network, IT and logistics, among other things.
