HUGO now occupies part of the newly expanded BOSS store, which spans an impressive 720 sq m. This addition enhances the center’s reputation as a top premium outlet shopping destination in the region. HUGO brings a distinctive collection of apparel for men and women, offering modern cuts, daring details, and statement pieces designed for those seeking to express their individuality.
An Exclusive Event to Celebrate the Opening
To mark the occasion, Designer Outlet Croatia hosted an exclusive event that captured the essence of HUGO’s style. Guests enjoyed a lively atmosphere, exquisite bites and desserts, while influencers and celebrities explored the new collection dressed in HUGO outfits, showcasing the brand’s casual yet luxurious appeal.
Strategic Growth and Future Plans
Nikola Grđan, Center Manager at Designer Outlet Croatia, shared insights on the center’s successful year and ambitious expansion plans: “2024 has been a landmark year for us, with the introduction of international brands such as Wellensteyn and strategic store expansions, including Tommy Hilfiger, Calvin Klein, and Guess. The addition of HUGO and the expansion of the BOSS store represent pivotal milestones in our growth strategy. Looking ahead, we are excited for the future, which will an include a center extension with an additional 6,000 sq m of gross lettable area and a new 12,000 sq m retail park, ensuring an enhanced experience for our visitors.”
